Work

The Socialsphere Data Visualization

In the heart of Wolfsburg, Germany, adjacent to the Volkswagen HQ lives a mecca for auto enthusiasts, known as the Autostadt — featuring a customer pickup center and pavilions showcasing VW, Audi, Skoda, Seat, Bentley, Buggati, and Lamborghini. Already well-known for their innovative and intricate exhibits, they wanted to create an experience that allowed visitors to interact with the social web in real time — to provide a glimpse of how the proliferation of social media now affects everything from Autostadt, Volkswagen, and even how we perceive the concept of transportation on a global scale.

In collaboration with the Sandbox Network, we built the “Socialsphere”, featuring 22” touchscreens that allow visitors to interact with giant 15’ x 15’ displays — all powered by a custom data management system for easy moderation and updating. The 7 custom applications pull real-time social data from Twitter, Foursquare, and Flickr, which are visualized in compelling ways, and are controllable by mounted touchscreens that visitors can manipulate.

Who worked on it

  • Creative
  • Development
  • Experiential