Animation: Students First – Michelle Rhee’s mission to transform education

  • Client

    Students First

  • Project Type


Michelle Rhee is arguably the most well-known education spokesperson in the world.  From 2007 – 2010, she oversaw dramatic transformations in Washington DC’s public school’s as the city’s chancellor of education.  After leaving in 2010, Michelle formed StudentsFirst, a tax-exempt non-profit political advocacy organization that works on education reform issues such as ending teacher tenure.  The education space is filled with hot-button issues and intrenched interests, so the team at StudentsFirst turned to iStrategyLabs to create a video that explained the logic behind in their position on first-in-first-out in an impossible-to-misconstrue fashion.  The piece was written and art directed by Zach Goodwin, designed by Rene Moffatt and animated by Brock Boyts.  Michelle Rhee performed the voice over herself.

Who worked on it

  • Creative