ServeNext had a bold mission, and a growing base of support. But explaining their goals to funders was often met with blank stares. They occupy a unique space in the non-profit world, and they found that they needed an animation to help explain their role before they began their pitch. iStrategyLabs created a two-minute animation that explained their pursuit in both emotional and empirical terms. The piece was written and art directed by Zach Goodwin, designed by Rene Moffat, and animated by Peter Von Elling. Bill Kates performed the voice-over.