Work

College Targeted Sallie Mae Summer Sweepstakes

When Sallie Mae wanted create a campaign to excite their customers and recruit new Facebook fans, they asked ISL for some advice. We proposed a Facebook Sweepstakes with $10,000 in prizes. At 15,000 contest entries in over 6 weeks, resulting in a 300% increase in Facebook page likes, this became an easy home run for the Sallie Mae team.

Who worked on it

  • Development