Work

Redskins Photo Locker

The Washington Redskins wanted to share their excitement over Redskins Training Camp and the upcoming season, so iSL made a one-of-a-kind interactive, Social Photo Locker for them.  A tweet to @RedskinsLiveIt with the #photolocker hashtag included, opened the door and gave fans 45 seconds to adorn themselves in their best Redskins regalia before snapping a photo and Tweeting it @ them.

The Photo Locker has been one of the most popular attractions at Redskins Training Camp, with over 1,100 pictures taken!  The fun isn’t over yet, because the Locker will be making its way to FedEx Field for the regular season.

To see all the great photos, search @RedskinsLiveIt on Twitter. Hail to the Redskins!

Who worked on it

  • Creative
  • Development
  • Experiential