Work

NASDAQ’s first Global Social Media Marketing Campaign: The Data Junkies

When NASDAQ was ready to do their first global social media marketing campaign ISL was tapped to craft the strategy and expect the campaign. We discovered that NASDAQ’s key target audience (trading professionals and enthusiasts) really love data. We created the “Data Junkies” campaign to bring those people together online and off.

This first of a kind campaign brought real-time stock quotes to Twitter through a partnership with StockTwits, while also providing Twitter Sweepstakes winners the opportunity to ring the closing bell at NASDAQ Marketsite in New York.

Who worked on it

  • Strategy
  • Creative
  • Development
  • Experiential