Work

Animation: 2011 Mobile Year in Review

Building off the success of the previous year’s Mobile Year in Review, iStrategyLabs produced the Mobile Year in Review 2011, a an animation highlighting the staggering growth of mobile year over year. The goal was to again insert Mobile Future into that broad conversation by creating the definitive infographic animation that is embedded and linked to across the web. This piece would also serve as a concise explanation for policy makers as to how dynamic the mobile industry is.

The Mobile Year in Review was again a huge success in both tech and policy worlds with noteworthy highlights:

  • 100,000 views in under two weeks with 33,000 driven exclusively from organic sharing and discovery
  • 98.7% positive rating, 538 Likes, and 124 Favorites on YouTube
  • 324% increase in Mobile Future’s site traffic in the 7 days post-launch
  • 2,000+ tweets mentioning the video
  • 40+ press and blog features

Who worked on it

  • Creative