The International Society for Technology in Education (ISTE) is the world’s largest non-profit professional association focused on educators who use tech in the classroom. They have 80,000 members. We brought this massive community together on the web with a dedicated community manager + staff blogger + guest blogger strategy. We live-blogged conferences, live-streamed video, and served as the bridge between ISTE and educational technology professionals around the world. In the face of an economic down turn, we helped them achieve record breaking (+3%) attendance to NECC 2009 – a 20,000-person conference.