Work

Comprehesive Brand Guide Development

  • Client

    HelloWallet

  • Project Type

    Branding

When you’re a hot start that’s adding 100s of 1000s of new users to your platform you’ve got the kind of problem HelloWallet does — you don’t have time to stop and take a breath to fully understand how to express your brand and connect with your key audiences for the long run.

HelloWallet hired ISL to take them through our brand strategy process, positioning them to develop a new brand identity, marketing materials and website to use through subsequent phases of growth. We can’t show you their guide, but the table of contents outlines this 50+ page essential tool.

Who worked on it

  • Strategy
  • Creative