Work

Grandstand Rocks SXSW – Named Most Buzzed about Startup

Our Grandstand product team had quite the run at SXSW 2012 — including landing at #2 and then #1 “most buzzed about startup” according to Mashable:

IT’S EARLY IN THE GAME, BUT THE FRONTRUNNER FOR “DARK HORSE OF THE YEAR” MIGHT JUST GO TO GRANDSTAND. RANKED #2 AT THE TIME OF THIS WRITING, GRANDSTAND IS AN INTERESTING STARTUP IN THAT IT’S NEITHER A GAME OR AN APP — IT’S A PLATFORM.

We went on to launch a Grandstand instance at the GE Garages – and coupled it with our Social Machines offering to create what quickly became known as the “#SocialFridGE”. Here’s a simulation and live action recap for your viewing pleasure.

Who worked on it

  • Creative
  • Development