It was at the Dupont Circle Pinkberry Grand Opening that we built our very first social gaming display: Pinkberry Social Revealer (learn more about Grandstand). The objective: drive engagement via a fun, interactive game. Here’s how it worked:

• Check in on Foursquare during the event
• Grab your physical Social VIP badge
• Come back in May with a friend and your badge and your Pinkberry Mini is on us!

The social game drove over 3x as many check ins as a regular store opening!