Grandstand Social Game In-Store Experience

It was at the Dupont Circle Pinkberry Grand Opening that we built our very first social gaming display: Pinkberry Social Revealer (learn more about Grandstand). The objective: drive engagement via a fun, interactive game. Here’s how it worked:

  • Check in on Foursquare during the event
  • Grab your physical Social VIP badge
  • Come back in May with a friend and your badge and your Pinkberry Mini is on us!

The social game drove over 3x as many check ins as a regular store opening!

Who worked on it

  • Creative
  • Development
  • Experiential