Grandstand at AT&T’s FanZone College Football Tour

iStrategyLabs created for AT&T’s FanZone football tour a custom real-time social data visualization to be used at each game. This instance of Grandstand tracked a set of hashtags and social media channels, pinning one team’s fans up against the other’s.

This installation was used on a weekly basis for the entire 2013 college football season along with select NFL games.

Who worked on it

  • Creative
  • Development
  • Experiential