During the most “Social Olympics” to date, ISL teamed up with General Electric to create a multi-layered global contest. Using Facebook as a platform for engagement, we developed a contest that encouraged users to post Instagram photos and Viddy videos showcasing their hometown landmarks lit up at night. Above the images, we posted a live stream of the famed Tower Bridge with ultra energy efficient LED lighting for a special light show every night of the Olympic Games.

Along with the tab design and development, we created a contest that engaged community members across the globe to form meetups during the Olympics and produce quality content.

Checkout the promo animation here and the blog post here.