General Electric Olympics Campaign

During the most “Social Olympics” to date, ISL teamed up with General Electric to create a multi-layered global contest. Using Facebook as a platform for engagement, we developed a contest that encouraged users to post Instagram photos and Viddy videos showcasing their hometown landmarks lit up at night. Above the images, we posted a live stream of the famed Tower Bridge with ultra energy efficient LED lighting for a special light show every night of the Olympic Games.

Along with the tab design and development, we created a contest that engaged community members across the globe to form meetups during the Olympics and produce quality content.

Checkout the promo animation here and the blog post here.

Who worked on it

  • Creative
  • Development
  • Experiential