DCWEEK Innovators Sweepstakes

As a part of Ford’s 2011 presenting sponsorship of DCWEEK, we ran an Innovators Sweepstakes, giving away a total of 20 free conference passes, 20 part passes and 20 closing party passes. The sweepstakes drove 1,000 entries resulting in 100s of test drives of Ford vehicles over the course of 2 weeks.

Who worked on it

  • Creative
  • Development