First hotel brand in Zynga’s CityVille

In the social media marketing world there are very few concepts that are obvious home runs – but as Embassy Suites social agency of record, iStrategyLabs‘ job is to hit those balls out of the park when we see them. For this at bat, we developed an in-game brand experience where CityVille social game players could create and run their own Embassy Suites Hotel business in order to earn in-game rewards and other perks!

For those who know anything about the brand – this is a big deal. They share touching stories of weddings, funerals, graduations and vacations on the Facebook page.

People LOVE Embassy Suites. One fan recently said: I really need an Embassy Suites Hotel two day stay as much as I need to breathe!!!

Now fans can virtually eat and breathe Embassy Suites Hotels while they’re at home or…um…at work.

Who worked on it

  • Creative