At ISL we take pride is helping our clients do their work smarter. When the city’s convention and tourism board – Destination DC – asked us to help them build a micro-site for the upcoming Lincoln Bicentennial, we took it one step further. We proposed to build a microsite creation application that would allow them to create as many microsites as they needed over the course of the year.
Instead of paying us to build one site, we gave them a solution for how to do this activity themselves again and again. This approach has saved them lots of time and money.