The College Board – the institution behind the SAT – was excited to share the creation of a brand-new iPad app.  It was more than just a tool, though; it was a symbol of the College Board’s commitment to building future-looking tools for all Americans.  The challenge, though, was how to share the tool with the world?  iStrategyLabs created a 2 minute animation that was designed to resemble an Apple commercial in look-and-feel.  Which, again, was more than style.  It was a way to say, the future has arrived for the College Board.

Zach Goodwin wrote the script, designed and art directed the piece.  Peter Von Elling was the animator.