When Embassy Suites Hotels was looking for a great way to excite and attract new Facebook fans, they tapped ISL and BBDO to craft a campaign that delivers MORE. In fact, we’re delivering 366 days of more – from February 29th, 2012 to February 28th 2013 Embassy Suites Hotels is giving away two free hotels rooms a day. One room you get to keep, and one you get to give to one of your friends through a Facebook gifting app we built.
The launch of the sweepstakes acquired 40,000 sweepstakes entries and 60% increase in Facebook fan base in a single day. While the fan base continues to grow daily, it is projected that the 366 Day Sweepstakes campaign will triple the fan base by year end.
All creative work is BBDO’s doing – we’re delivering the strategy, technology development and social advertising magic on this one. You can enter the sweepstakes here. Good luck!