Tags

Tag ‘Interactive Strategy

The Facebook “Mentions Box” Goes Live At The Emmy Awards

Post

|

Facebook, already the biggest brand in social media, was looking for a better way to bridge the gap between celebrities and fans, specifically at live events. Behold: The Facebook “Mentions Box” which just debuted at the 2014 Emmy’s — allowing celebrities to “shake” the device to surface a fan question (pulling directly from the event’s Facebook Page) and immediately record

Thought for Food 2012 Campaign [Video]

Post

|

When you have a global message related to a global problem – you need content that can reach far and wide across the web. Syngenta tapped iStrategyLabs to build the campaign strategy, creative materials, website and animation for their 2012 Thought for Food Campaign which seeks to raise awareness among youth about global hunger. The campaign trailer can be see

Honest Cities: A Tasty Social Experiment Unlike Any You’ve Seen

Post

|

When the much loved organic beverage company Honest Tea asked us what we could do to bring their Honest Cities experiment to the social web we saw a world of opportunity. Actually…we saw a map…of the good ol’ US-of-A. The details of what is one of the most intricate social experiential campaigns we have been a part of is as

Infographic: What Do College Students Like on Facebook?

Post

|

While the average college student may be fueled by energy drinks, pizza, gadgets, and partying — which brands do they actually prefer?  As a follow up to our last Facebook analytics post, we did some digging into what the 4 million+ college students on Facebook “Like” across various categories.  Better yet, as brands pour more and more money into social

Pinkberry Swirls into DC

Post

|

In the heart of DC’s Golden Triangle, at 1213 Connecticut Ave., Pinkberry opened its door for a Grand Opening Party on Cinco de Mayo. Thousands of fans patiently awaited Pinkberry’s arrival and gathered to stand in line for more than 2 hours to grab their free fro-yo. We hosted a VIP party @ Current Sushi with Pinkberry, CEO, Ron Graves, complete with Pinkberry

Sign up for an Invite to Join Personal and Choose to Own Your Data

Post

|

How many times have you forgotten your bank, insurance, or loan details? Had to explain to a house guest how to get to your apartment? Sent friends recommendations for your favorite restaurants? Imagine all that information could be easily accessibly in a secure location. DC based start-up Personal (request a beta invite) will help you do just that. We’ve been

ISL 4.0: New Hires, Events, Products, and Work

Post

|

I always thought iStrategyLabs moved fast. It’s faster than me now. I can’t keep up – and as the CEO all I can do is get out of the way/help create the architecture of the amazing-ness unfolding. I don’t expect you to keep up either, but if you want to try, spend some time poking around these links and let

The Sweetlife Festival: Social Experience Design for One Sweet Show

Post

|

If you live in Washington D.C., you’ve probably been to sweetgreen, the mid-Atlantic based eco-friendly restaurant group that leads the national charge in sourcing delicious local and organic ingredients with an underlying commitment to their community. In fact, their Dupont Circle location is right across from the iStrategyLabs office.

FaceBowl: A Trash Talking Social Ads Battle

Post

|

Shortcut: Visit Facebowl.us to Like which team you want to win the Super Bowl. Tweet this site. On February 6th, the Pittsburgh Steelers and the Green Bay Packers will go head-to-head in Super Bowl XLV. As that timeless date approaches, buzz around these two competing teams grows (compared to mentions of our beloved Redskins, the Steelers and Packers are clearly