Introducing “Hypermind” — A Quarterly Publication by iStrategyLabs


Say hello to Hypermind: our very own in-house publication created entirely on iBooks Author.

Whether you’re a marketer, maker or designer, Hypermind is your guide for exploring the possibilities of creative technology. Each edition includes interviews, insights, and experiments gathered from innovators across the globe, helping you discover secret weapons for conquering your next big adventure.


This inaugural edition of Hypermind seeks to explore “The Internet of Things” — investigating how brands/startups/marketers have leveraged readily accessible technology to create innovative products & experiences. We’ve tapped some big names (from Budweiser to GE) and spoke with some stars in the making in order to provide a rapid fire snapshot of trends we’ve seen, and to illuminate a path for projects to come.

Download your copy of Hypermind from the iBooks store HERE. (Keep in mind: it’s an iBook, so you do need to have iBooks installed!).


#DCTech goes to SXSW


Half a dozen iStrategyLabs team members are here @SXSW. Check out this list of our must-do events, cool sessions, and killer speakers (oh and parties) hosted by DCers.



Weird vs. Wonderful: 4 New Products That Require a Comfort Shift

Her 1

The Oscar nominated film “Her,” which focuses on a man’s intense relationship with an operating system, has left many moviegoers sufficiently ”creeped out.” In fact, a completely made-up graph will show you (based entirely on my own personal experience and opinion) how certain groups of tech users viewed “Her:”

 Her Chart

If you think about it, a lot of the mannerisms and behaviors we find “normal” today would have made someone uncomfortable 10 or 20 years ago. Have you ever walked down the street and seen someone seemingly talking to him or herself? A few years ago they were crazy — now they’re obviously just chatting on their bluetooth.

Her Siri

Even Siri, today’s closest publicly released technology to Samantha, is not fond of “Her.”

“Her” is unsettling because it’s somewhat believable. We’ve seen it before. We experienced the debut of bluetooth headsets and Apple’s Siri and have since adjusted to handsfree talking and asking an electronic voice for directions. We’ve seen the addition of geolocation tags and slowly become okay with people constantly telling us exactly where they are.

Technology is constantly altering our behavior, language, and way of thinking. To many, these advancements are startling at first; but slowly we adapt, and before we know it the things that used to be unnatural become second nature. That being said, sometimes “creepy” is simply unavoidable. As a tech company, we’ve had to become pretty comfortable walking the line of weird and wonderful.

Here are a few examples of products that we feel have the potential to conquer eerie and radically change our lives for the better.

1) iBeacon/Estimote

An Estimote is a small, wireless device, that, when placed in a physical space, broadcasts tiny radio signals to smart devices using Bluetooth LE. You don’t even need to have your phone on or be logged into an app to use it.


2) Social Cooler

The Social Cooler uses Bluetooth LE technology to give you a buzz. When 4 people are within range of the Social Cooler, it pops open for your beverage-guzzling enjoyment.

3) Project Tango

A 5’’ phone capable of tracking the device’s motion in full 3D, real-time, as you hold it. The implications of this are huge- you could automatically have extremely detailed building maps and dimensions without doing a thing.

Google project tango 3D mapping graphic


4) Social Radar

SocialRadar is an app that provides real-time information about the people around you. It combines your phone’s location with information pulled across social networks to tell you who is around, how you know them, and what they have been up to.


What new products out there are making you uncomfortable?

Your Business Card Fishbowl Sucks. This One Doesn’t.

isl_superbowl header

Gone are the days of simply placing your business card into the plastic bowl aka a black hole.  No longer will you be wait anxiously to see if you are in fact the winner of that free sandwich or t-shirt.

Say hello to the Superbowl, the latest twist on the boring business card fish bowl. Put it out on your counter or at your tradeshow booth, and a simple LED matrix instantly tells you whether you have won. We even created a push-button admin interface to pre-determine the chances of winning. Check it out:

Here is how it works:

The Superbowl detects cards much in the same way that a laser trip wire works. On one side of the slot is a photoresistor that detects the light intensity and on the other is an ultra bright focused LED. When the photoresistor detects a noticeable decrease in light output, the Superbowl triggers the prize selection algorithm.

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Pretty slick, we know.  Please note that there’s a 0% chance we’ll actually be able to call this thing the “Superbowl”.