AND, that’s a wrap.
From February 18-22, 2013, iStrategyLabs produced the second annual Social Media Week DC, creating a week-long festival giving thousands of Washingtonians a platform to express their interest and love for social media.
We had a fantastic turnout:
- 115+ entirely community-organized events
- 6000+ registered attendees
- 10,700+ #SMWWDC tweets
- 43,000+ SMWWDC Facebook post views
- 2400+ SMWWDC Facebook page likes
- 70+ trend and event re-cap blog posts from the SMWWDC Editorial Team
- 60+ local and national media mentions
Approaching SMWWDC 2013, our planning team decided that it was most important to put the power in the hands of the people. We thus encouraged members of the community to curate discussions, host panels, throw events, and engage with social media in its established and emerging forms. To make this happen, we:
- Recruited an advisory board of amazingly talented social media and tech people to curate their own events, in addition to promoting others;
- Anchored the week with events such as our opening party and closing party, while putting together an awesome keynote line-up featuring Steve Case, Linda Abraham, and Aneesh Chopra;
- Actively monitored and mentored our community organizers, assembling DC’s events in one cohesive SMWWDC package;
- Constructed a 30+ member editorial team to produce fresh, engaging content during the build-up to and throughout SMWWDC;
- Constantly pushed for more engagement with our social audiences through SMWWDC’s Facebook & Twitter accounts;
- Sourced multiple community venues to provide space for event organizers in need of a place to host;
- And partnered with multiple sponsors to provide an official SMWWDC hub for the week in its entirety, opening its doors to many an community event organizer to use as a canvas for their respective events.
In sum, SMWWDC was truly a social media phenomenon for our Nation’s capital.