iStrategyBlabs

The Facebook “Mentions Box” Goes Live At The Emmy Awards

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Facebook, already the biggest brand in social media, was looking for a better way to bridge the gap between celebrities and fans, specifically at live events. Behold: The Facebook “Mentions Box” which just debuted at the 2014 Emmy’s — allowing celebrities to “shake” the device to surface a fan question (pulling directly from the event’s Facebook Page) and immediately record a video response back.

At the Emmys, the Mentions Box was used by everyone from Jimmy Fallon, to Matthew McConaughey, to Ty Burrell and Jason Biggs — to stars from Game of Thrones, Orange Is the New Black, and HBO’s Silicon Valley (see below!).

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After many discussions, brainstorms, and rapid prototyping efforts focused on how to best represent the Facebook platform in physical space, we landed on a simple concept drawing inspiration from mediums people already know and enjoy (landing on something between a Magic 8-Ball in function and an Etch-A-Sketch in form).

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Ultimately, we settled on a tablet encased in a polycarbonate form factor, with a luxury car finish.

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We started the process by concepting potential types of physical devices that talent would be able to easily (and quickly) interact with — using cardboard and simple materials to play around with various form factors.

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The admin console (primarily a question moderation tool) sources questions from specific Facebook posts and then pushes approved questions straight to The Facebook Mentions Box.

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Leading up to the Emmy’s, The Mentions Box was featured on Access Hollywood by hosts Billy Bush and Shaun Robinson:

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More pics of the Mentions Box in action, straight from the Access Hollywood Facebook Page!

 

 

 

 


Update
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On September 5th, Facebook teamed up with Stand Up To Cancer to utilize the Mentions Box to connect celebrities with donors supporting the live charity event.

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The World According To Facebook — iOS vs Android Usage In The World’s Most Populous Countries…Android Wins

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We pulled data from Facebook’s Advertising Platform and the United States Census Bureau to analyze device preference for Facebook users across the 50 most populous countries in the world.  The information we gathered is based on users’ purchase behaviors or intents, device usage, and more.

Take a look at the infographic below to see which mobile devices these other populous countries prefer.  Enjoy!

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  • The three countries with the highest percentage of  users on Facebook — United Kingdom, United States, and Canada — were using iOS devices significantly more than they were using Android devices.
  • Only 5 of the 50 most populous countries in the world favor iOS devices, as opposed to the other 45 who favor Android.
  • China is the most populous country in the world with over 1 billion people. Only .06% of the population is on Facebook.  Of those 840,000 people, 280,000 use an iOS device.
  • Over 50% of the total selected population uses Android while only 22% uses iOS.

 

AM/PM, Recap of Our First Digital PM Event

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Last week our Strategy team hosted AM/PM, our first ever coffee chat for digital Project Managers to discuss tools, tips, and challenges facing our community. We had a great turnout, with about thirty attendees from top DC agencies such as Viget, AKQA, and RepEquity. It was amazing to be around so many talented individuals, and hear their insights on project management tools, team structure, and project scope.

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With all of the meet-ups for designers and developers, it’s a rare treat for digital PM’s to have their own space to exchange ideas and foster relationships. We’re hoping that AM/PM can serve that purpose!

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Thanks to everyone that participated! With all the positive feedback we’ve received, we’re looking at hosting our second AM/PM chat later this summer. Stay tuned and join the conversation on the AM/PM twitter account!

 

 

Facebook’s Massive Growth Opportunity: 56.4% Penetration In the U.S., 0.03% in North Korea

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Now at 10 years old, Facebook continues to see impressive growth (with the biggest story being explosive mobile ad revenue)  – but what about global expansion?  We pulled data from Facebook’s Advertising Platform (“estimated potential reach”) and the United States Census Bureau  (up-to-date population counts) to look at global penetration across the top 50 most populous countries. Take a look at the infographic below to see what we found. Enjoy!

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Top Insights:

  • Facebook’s biggest growth opportunity exists in countries like India, Indonesia, Pakistan, and Nigeria. China also presents a massive opportunity but only if current regulations change and Facebook is allowed into the country.
  • That said, there’s still significant growth opportunity in the U.S., Canada and UK (all at 56% penetration).
  • Malaysia & Argentina are the two non-English speaking countries that show greater than 50% penetration.
  • Fun fact: North Korea shows 8,000 users.

Considerations:

  • While this data comes directly from Facebook’s Advertising Platform, there is no way for us to estimate or take into account any potentially “fake” profiles.

 

How to Win March Madness on Social Media

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Hint: Win March Madness in real life.

There’s a funny thing that happens when a sports team has a good season; they gain fans.

Fairweather fans (e.g. Drake) switch to support whatever team happens to be successful at the time. And believe you me, there are a lot of them.

So I tested a hypothesis on a little known tournament called March Madness. I wanted to see if the Facebook fan growth rate of the colleges in the tournament’s athletics pages would rise and fall based on their performance. Guess what? It did.

There was a direct correlation between performance and Facebook fan growth rate. The rate of new fans increased after wins and declined after colleges were cut. Here is a breakdown of the Final Four!

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An unexpected champion, UConn took it all the way with many exciting and surprising wins that caused increasingly larger spikes in growth rate.

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Kentucky also made it to the championship game with several big wins that caused huge spikes in fan growth rate. Once they lost in the final game, the growth rate dropped.

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Florida was expected to go the distance, so their growth rate  remained relatively consistent. Their win against Dayton to get into the Final Four caused a spike in growth rate, but their growth rate dropped after losing to UConn.

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Wisconsin’s biggest win against number 1 ranked Arizona caused a massive spike in growth rate. After they lost to Kentucky in the Final Four, their growth rate dropped off.

Take a look at two teams that performed differently than expected:

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Syracuse was expected to go the distance. Instead they lost in their second game to Dayton. After their early loss, their fan growth rate became lower for the rest of the tournament.

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Dayton was a VERY unexpected team that went very far before finally losing to number 1 ranked Florida. Each win came with a bigger spike in growth rate before dropping off after their loss.

The takeaway from all of this is that real world events have a direct effect on social media. Take advantage of it. Real-time marketing can be incredibly lucrative if done correctly. If you are performing well, users are ready and willing to jump on board your bandwagon.