iStrategyBlabs

The World According To Facebook — iOS vs Android Usage In The World’s Most Populous Countries…Android Wins

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We pulled data from Facebook’s Advertising Platform and the United States Census Bureau to analyze device preference for Facebook users across the 50 most populous countries in the world.  The information we gathered is based on users’ purchase behaviors or intents, device usage, and more.

Take a look at the infographic below to see which mobile devices these other populous countries prefer.  Enjoy!

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  • The three countries with the highest percentage of  users on Facebook — United Kingdom, United States, and Canada — were using iOS devices significantly more than they were using Android devices.
  • Only 5 of the 50 most populous countries in the world favor iOS devices, as opposed to the other 45 who favor Android.
  • China is the most populous country in the world with over 1 billion people. Only .06% of the population is on Facebook.  Of those 840,000 people, 280,000 use an iOS device.
  • Over 50% of the total selected population uses Android while only 22% uses iOS.

 

AM/PM, Recap of Our First Digital PM Event

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Last week our Strategy team hosted AM/PM, our first ever coffee chat for digital Project Managers to discuss tools, tips, and challenges facing our community. We had a great turnout, with about thirty attendees from top DC agencies such as Viget, AKQA, and RepEquity. It was amazing to be around so many talented individuals, and hear their insights on project management tools, team structure, and project scope.

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With all of the meet-ups for designers and developers, it’s a rare treat for digital PM’s to have their own space to exchange ideas and foster relationships. We’re hoping that AM/PM can serve that purpose!

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Thanks to everyone that participated! With all the positive feedback we’ve received, we’re looking at hosting our second AM/PM chat later this summer. Stay tuned and join the conversation on the AM/PM twitter account!

 

 

Facebook’s Massive Growth Opportunity: 56.4% Penetration In the U.S., 0.03% in North Korea

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Now at 10 years old, Facebook continues to see impressive growth (with the biggest story being explosive mobile ad revenue)  – but what about global expansion?  We pulled data from Facebook’s Advertising Platform (“estimated potential reach”) and the United States Census Bureau  (up-to-date population counts) to look at global penetration across the top 50 most populous countries. Take a look at the infographic below to see what we found. Enjoy!

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Top Insights:

  • Facebook’s biggest growth opportunity exists in countries like India, Indonesia, Pakistan, and Nigeria. China also presents a massive opportunity but only if current regulations change and Facebook is allowed into the country.
  • That said, there’s still significant growth opportunity in the U.S., Canada and UK (all at 56% penetration).
  • Malaysia & Argentina are the two non-English speaking countries that show greater than 50% penetration.
  • Fun fact: North Korea shows 8,000 users.

Considerations:

  • While this data comes directly from Facebook’s Advertising Platform, there is no way for us to estimate or take into account any potentially “fake” profiles.

 

How to Win March Madness on Social Media

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Hint: Win March Madness in real life.

There’s a funny thing that happens when a sports team has a good season; they gain fans.

Fairweather fans (e.g. Drake) switch to support whatever team happens to be successful at the time. And believe you me, there are a lot of them.

So I tested a hypothesis on a little known tournament called March Madness. I wanted to see if the Facebook fan growth rate of the colleges in the tournament’s athletics pages would rise and fall based on their performance. Guess what? It did.

There was a direct correlation between performance and Facebook fan growth rate. The rate of new fans increased after wins and declined after colleges were cut. Here is a breakdown of the Final Four!

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An unexpected champion, UConn took it all the way with many exciting and surprising wins that caused increasingly larger spikes in growth rate.

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Kentucky also made it to the championship game with several big wins that caused huge spikes in fan growth rate. Once they lost in the final game, the growth rate dropped.

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Florida was expected to go the distance, so their growth rate  remained relatively consistent. Their win against Dayton to get into the Final Four caused a spike in growth rate, but their growth rate dropped after losing to UConn.

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Wisconsin’s biggest win against number 1 ranked Arizona caused a massive spike in growth rate. After they lost to Kentucky in the Final Four, their growth rate dropped off.

Take a look at two teams that performed differently than expected:

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Syracuse was expected to go the distance. Instead they lost in their second game to Dayton. After their early loss, their fan growth rate became lower for the rest of the tournament.

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Dayton was a VERY unexpected team that went very far before finally losing to number 1 ranked Florida. Each win came with a bigger spike in growth rate before dropping off after their loss.

The takeaway from all of this is that real world events have a direct effect on social media. Take advantage of it. Real-time marketing can be incredibly lucrative if done correctly. If you are performing well, users are ready and willing to jump on board your bandwagon.

Valentines Day 2014: Breakups, Hookups, and a House of Cards

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While some take Valentine’s Day  as an opportunity to propose, others — like Saint Valentine — choose to let their love die. Curious to see how 2/14/14 played out, we looked at data from Facebook’s Social Advertising Platform the weeks before and after Valentine’s Day to see how people wore their hearts on their sleeves (or in this case their profile). Here’s what we found:

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Although we were hoping to see bigger disparity, there were some interesting takeaways:

  • 200,000 fewer 18-24 year-olds who identified as single the week after Valentine’s Day
  • 200,000 more 25-34 year-olds who identified as single the week after Valentine’s Day
  • 2,000 more people aged 55+ identified as “engaged” the week after Valentine’s Day (congrats!)

Why were the changes not quite as drastic as we had  anticipated? For plenty of reasons… but it’s quite possible that people were too busy watching House of Cards to hitch or ditch their significant other. We looked into interactions involving “Valentine’s Day” and “House of Cards” across social media. Here’s what we found:

The generated wordcloud shows greater mentions of “cards” than “Valentine’s” across social.

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Tweets mentioning both “Valentine’s Day” & “House of Cards”:

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Even celebrities and major media outlets were  on board with having a romantic evening with the Underwoods.

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