iStrategyBlabs

The Facebook “Mentions Box” Goes Live At The Emmy Awards

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Facebook, already the biggest brand in social media, was looking for a better way to bridge the gap between celebrities and fans, specifically at live events. Behold: The Facebook “Mentions Box” which just debuted at the 2014 Emmy’s — allowing celebrities to “shake” the device to surface a fan question (pulling directly from the event’s Facebook Page) and immediately record a video response back.

At the Emmys, the Mentions Box was used by everyone from Jimmy Fallon, to Matthew McConaughey, to Ty Burrell and Jason Biggs — to stars from Game of Thrones, Orange Is the New Black, and HBO’s Silicon Valley (see below!).

Matthew McConaughey - Mentions Box

After many discussions, brainstorms, and rapid prototyping efforts focused on how to best represent the Facebook platform in physical space, we landed on a simple concept drawing inspiration from mediums people already know and enjoy (landing on something between a Magic 8-Ball in function and an Etch-A-Sketch in form).

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Ultimately, we settled on a tablet encased in a polycarbonate form factor, with a luxury car finish.

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We started the process by concepting potential types of physical devices that talent would be able to easily (and quickly) interact with — using cardboard and simple materials to play around with various form factors.

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The admin console (primarily a question moderation tool) sources questions from specific Facebook posts and then pushes approved questions straight to The Facebook Mentions Box.

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Leading up to the Emmy’s, The Mentions Box was featured on Access Hollywood by hosts Billy Bush and Shaun Robinson:

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More pics of the Mentions Box in action, straight from the Access Hollywood Facebook Page!

 

 

 

 


Update
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On September 5th, Facebook teamed up with Stand Up To Cancer to utilize the Mentions Box to connect celebrities with donors supporting the live charity event.
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Summer 2014 Music Festivals Get Social — Coachella Leads The Pack

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With summer coming to a close, we decided to take a look back at how some of the country’s most well-attended music festivals — Coachella, Bonnaroo, Firefly, and most recently, Lollapalooza — used social and digital activations to enhance their crop-topped crowds’ festival experiences. We took a look into an array of  festival activations including RFID bracelets, .gif animators, and Instagram installations; so, whether you found yourself swaying side-to-side at Woodstock 45 years ago, or your Coachella sunburn just stopped peeling, we think you’ll appreciate the great lengths festivals are going to these days to ensure that no experience goes undocumented. After all, how else are you supposed to prove to your future children that you once crowd surfed in the middle of a field in Delaware?

Festival Facts and Stats

  • CoachellaIndio, California // April 2014 // Headliners: OutKast, Muse, Arcade Fire // Launched 1999

  • Bonnaroo: Manchester, Tennessee // June 2014 // Headliners: Elton John, Kanye West, Jack White // Launched 2002

  • Firefly: Dover, Delaware // June 2014 // Headliners: OutKast, Foo Fighters, Jack Johnson // Launched 2012

  • Lollapalooza: Chicago, Illinois // August 2014 // Headliners: Eminem, OutKast, Kings of Leon // Launched 1991

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R.F.I.D. Wristbands

If you’ve been to a music festival recently you know that the likelihood of your cell phone battery dying is high (gasp!). Should this tragically occur, how are you supposed to check-in to the OutKast stage on Facebook? Thanks to radio frequency identification technology (R.F.I.D.), several festivals have started implementing R.F.I.D. wristbands that attendees can “personalize” using their Facebook information. Lollapalooza attendees were even able to pay for food and drinks using their smart wristbands as part of the Lolla Cashless system, making them the first music festival to take that leap. Not only is this feature handy for festival attendees, it’s a gold mine for marketers. Think about all the data and analytics you can get by scanning those wristbands, people.

Source: BizBash Erika Goldring, Photo: Erika Goldring

Bonnaroo attendees swipe their wristbands, and have their photo taken and
shared to social media at one of four kiosks around the venue (Source: BizBash, Photo: Erika Goldring)

 

Coachella, #HMLovesMusic

Festival fashion is synonymous with cut-offs, fringe, and fanny packs. This year Coachella partnered with H&M to capture festival-goers’ style with one of our favorite social activations — they’re calling it “H&M <3 Music,” and we’re calling it “The .GIF Runway”. Users were recorded walking on a treadmill-like platform in front of a green screen, and turned into psychedelic supermodels after a little bit of photo magic.  The outcome below is pure genius.

Source: The Bosco

Witness additional hilarity here. (Source: The Bosco)

Festival Frames

Human-sized photo frames are all the rage at festivals this summer. If Instagramming your music festival experience wasn’t already at the forefront of your mind when you walked through the gates, these festival photo frames are an in-your-face reminder to strike a pose with your pals.

#InstaFirefly

Not only were Firefly Instagrammers able to collect free polaroid sticker prints of photos they tagged with #InstaFirefly, little did they know that they were simultaneously helping Firefly paint a much bigger picture with their photos. Throughout the festival, Firefly staff were tasked with strategically placing copies of fan photos onto a wall, creating a giant photo mosaic. At the end of the weekend, Firefly revealed the finished product via their own Instagram account.

Firefly staff arranged fan photos on a mural, creating a giant image of a Firefly artist

Firefly staff arranged fan photos on a mural, creating a giant image of a Firefly artist

Celebrity Activations
Sure .GIF runways are awesome and cashless wristbands are convenient, but get a celebrity to show up to your festival and you have the power to break Twitter. Native Chicagoan Malia Obama was spotted at Lollapalooza this month in true festival fashion — a flower printed tank top accessorized with her Secret Service agents. One lucky fan actually managed to sneak a photo with the eldest Obama, and was kind enough to share the moment on Twitter.

 

We can’t help but think that the only thing missing from this impressive collection of activations is a Social Beer Fridge — like this one – that fans can unlock with their wristbands. Who knows what next summer will bring. Until then, enjoy this Spotify playlist with your crappy headphones while you count down to next summer’s festivals.

The World According To Facebook — iOS vs Android Usage In The World’s Most Populous Countries…Android Wins

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We pulled data from Facebook’s Advertising Platform and the United States Census Bureau to analyze device preference for Facebook users across the 50 most populous countries in the world.  The information we gathered is based on users’ purchase behaviors or intents, device usage, and more.

Take a look at the infographic below to see which mobile devices these other populous countries prefer.  Enjoy!

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  • The three countries with the highest percentage of  users on Facebook — United Kingdom, United States, and Canada — were using iOS devices significantly more than they were using Android devices.
  • Only 5 of the 50 most populous countries in the world favor iOS devices, as opposed to the other 45 who favor Android.
  • China is the most populous country in the world with over 1 billion people. Only .06% of the population is on Facebook.  Of those 840,000 people, 280,000 use an iOS device.
  • Over 50% of the total selected population uses Android while only 22% uses iOS.

 

Facebook’s Massive Growth Opportunity: 56.4% Penetration In the U.S., 0.03% in North Korea

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Now at 10 years old, Facebook continues to see impressive growth (with the biggest story being explosive mobile ad revenue)  – but what about global expansion?  We pulled data from Facebook’s Advertising Platform (“estimated potential reach”) and the United States Census Bureau  (up-to-date population counts) to look at global penetration across the top 50 most populous countries. Take a look at the infographic below to see what we found. Enjoy!

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Top Insights:

  • Facebook’s biggest growth opportunity exists in countries like India, Indonesia, Pakistan, and Nigeria. China also presents a massive opportunity but only if current regulations change and Facebook is allowed into the country.
  • That said, there’s still significant growth opportunity in the U.S., Canada and UK (all at 56% penetration).
  • Malaysia & Argentina are the two non-English speaking countries that show greater than 50% penetration.
  • Fun fact: North Korea shows 8,000 users.

Considerations:

  • While this data comes directly from Facebook’s Advertising Platform, there is no way for us to estimate or take into account any potentially “fake” profiles.

 

How to Win March Madness on Social Media

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Hint: Win March Madness in real life.

There’s a funny thing that happens when a sports team has a good season; they gain fans.

Fairweather fans (e.g. Drake) switch to support whatever team happens to be successful at the time. And believe you me, there are a lot of them.

So I tested a hypothesis on a little known tournament called March Madness. I wanted to see if the Facebook fan growth rate of the colleges in the tournament’s athletics pages would rise and fall based on their performance. Guess what? It did.

There was a direct correlation between performance and Facebook fan growth rate. The rate of new fans increased after wins and declined after colleges were cut. Here is a breakdown of the Final Four!

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An unexpected champion, UConn took it all the way with many exciting and surprising wins that caused increasingly larger spikes in growth rate.

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Kentucky also made it to the championship game with several big wins that caused huge spikes in fan growth rate. Once they lost in the final game, the growth rate dropped.

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Florida was expected to go the distance, so their growth rate  remained relatively consistent. Their win against Dayton to get into the Final Four caused a spike in growth rate, but their growth rate dropped after losing to UConn.

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Wisconsin’s biggest win against number 1 ranked Arizona caused a massive spike in growth rate. After they lost to Kentucky in the Final Four, their growth rate dropped off.

Take a look at two teams that performed differently than expected:

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Syracuse was expected to go the distance. Instead they lost in their second game to Dayton. After their early loss, their fan growth rate became lower for the rest of the tournament.

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Dayton was a VERY unexpected team that went very far before finally losing to number 1 ranked Florida. Each win came with a bigger spike in growth rate before dropping off after their loss.

The takeaway from all of this is that real world events have a direct effect on social media. Take advantage of it. Real-time marketing can be incredibly lucrative if done correctly. If you are performing well, users are ready and willing to jump on board your bandwagon.