Facebook, already the biggest brand in social media, was looking for a better way to bridge the gap between celebrities and fans, specifically at live events. Behold: The Facebook “Mentions Box” which just debuted at the 2014 Emmy’s — allowing celebrities to “shake” the device to surface a fan question (pulling directly from the event’s Facebook Page) and immediately record a video response back.
At the Emmys, the Mentions Box was used by everyone from Jimmy Fallon, to Matthew McConaughey, to Ty Burrell and Jason Biggs — to stars from Game of Thrones, Orange Is the New Black, and HBO’s Silicon Valley (see below!).
After many discussions, brainstorms, and rapid prototyping efforts focused on how to best represent the Facebook platform in physical space, we landed on a simple concept drawing inspiration from mediums people already know and enjoy (landing on something between a Magic 8-Ball in function and an Etch-A-Sketch in form).
Ultimately, we settled on a tablet encased in a polycarbonate form factor, with a luxury car finish.
We started the process by concepting potential types of physical devices that talent would be able to easily (and quickly) interact with — using cardboard and simple materials to play around with various form factors.
The admin console (primarily a question moderation tool) sources questions from specific Facebook posts and then pushes approved questions straight to The Facebook Mentions Box.
Leading up to the Emmy’s, The Mentions Box was featured on Access Hollywood by hosts Billy Bush and Shaun Robinson:
More pics of the Mentions Box in action, straight from the Access Hollywood Facebook Page!
On September 5th, Facebook teamed up with Stand Up To Cancer to utilize the Mentions Box to connect celebrities with donors supporting the live charity event.
BeardSwipe is the greatest invention since beards made men. It is revolutionizing mobile accessibility and security. It is an app that allows you to store your unique Beardprint using patented Beardprint Recognition Technology (BRT) to create a safe and convenient way of accessing your phone: by swiping your phone on your full and luscious beard.
BeardSwipe is also an April Fool’s stunt.
The iStrategyLabs team put together a full user experience to ensure the prank was completely believable. Users arrived at a striking single-page website that elegantly communicated the full offering of the BeardSwipe app. The site drove users to a marketing video, featuring many of our bearded and not-so-bearded team members. When users clicked the Download The App button they were taken to the iStrategyLabs website and informed that they had been pranked.
A full social media campaign on Twitter, Facebook and Instagram was created to support the stunt and drove over 75,000 site views, over 75,000 video views and 5.75 million Twitter impressions. The campaign was featured in VentureBeat, Huffington Post, and ABC News.
Fake Mobile App Screens:
Highlights from Media Coverage:
Meet S.E.L.F.I.E., the “The Self Enhancing Live Feed Image Engine”. Triggered by simply standing in front of the mirror and holding a smile, hidden LED’s indicate a countdown, then simulate a “flash” as your photo is taken. The photo is then automatically posted to Twitter (with a watermark/logo).
Find out how it works and see it in action:
A MacMini powers the facial recognition software:
The LEDs (controlled by an Arduino) visualize the countdown timer:
All components are hidden behind the 2-way mirror:
A custom vinyl graphic on the floor let’s you know exactly where to stand:
Want one for yourself? Have some ideas for our next experiment? Hit us up!
Here at iStrategyLabs we are constantly striving to bring you new and innovative solutions that push the boundaries of how we engage with technology. From the release of PiePal to our Social Cooler line, we love inventing products that make your life just that much easier.
That’s why, today, we are introducing BeardSwipe, the latest in mobile accessibility. All you have to do is have facial hair swipe.
See how it works: Beardswipe.me
Gone are the days of simply placing your business card into the plastic bowl aka a black hole. No longer will you be wait anxiously to see if you are in fact the winner of that free sandwich or t-shirt.
Say hello to the Superbowl, the latest twist on the boring business card fish bowl. Put it out on your counter or at your tradeshow booth, and a simple LED matrix instantly tells you whether you have won. We even created a push-button admin interface to pre-determine the chances of winning. Check it out:
Here is how it works:
The Superbowl detects cards much in the same way that a laser trip wire works. On one side of the slot is a photoresistor that detects the light intensity and on the other is an ultra bright focused LED. When the photoresistor detects a noticeable decrease in light output, the Superbowl triggers the prize selection algorithm.
Pretty slick, we know. Please note that there’s a 0% chance we’ll actually be able to call this thing the “Superbowl”.