BeardSwipe: April Fool’s 2014 Recap


BeardSwipe is the greatest invention since beards made men. It is revolutionizing mobile accessibility and security. It is an app that allows you to store your unique Beardprint using patented Beardprint Recognition Technology (BRT) to create a safe and convenient way of accessing your phone: by swiping your phone on your full and luscious beard.

BeardSwipe is also an April Fool’s stunt.

The iStrategyLabs team put together a full user experience to ensure the prank was completely believable. Users arrived at a striking single-page website that elegantly communicated the full offering of the BeardSwipe app. The site drove users to a marketing video, featuring many of our bearded and not-so-bearded team members. When users clicked the Download The App button they were taken to the iStrategyLabs website and informed that they had been pranked.

A full social media campaign on Twitter, Facebook and Instagram was created to support the stunt and drove over 75,000 site views, over 75,000 video views and 5.75 million Twitter impressions. The campaign was featured in VentureBeat, Huffington Post, and ABC News.

Fake Mobile App Screens:


Landing Page:

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Highlights from Media Coverage:

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Video Stats:

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Website Stats:

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Twitter Impressions:

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Take An Instant Selfie With This Magical Mirror


Meet S.E.L.F.I.E., the “The Self Enhancing Live Feed Image Engine”. Triggered by simply standing in front of the mirror and holding a smile, hidden LED’s indicate a countdown, then simulate a “flash” as your photo is taken. The photo is then automatically posted to Twitter (with a watermark/logo).

Find out how it works and see it in action:

A MacMini powers the facial recognition software:


The LEDs (controlled by an Arduino) visualize the countdown timer:


All components are hidden behind the 2-way mirror:


A custom vinyl graphic on the floor let’s you know exactly where to stand:


Want one for yourself? Have some ideas for our next experiment?  Hit us up!

BeardSwipe: The Greatest Invention Since Beards Made Men

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Introducing BeardSwipe.

Here at iStrategyLabs we are constantly striving to bring you new and innovative solutions that push the boundaries of how we engage with technology. From the release of PiePal to our Social Cooler line, we love inventing products that make your life just that much easier.

That’s why, today, we are introducing BeardSwipe, the latest in mobile accessibility. All you have to do is have facial hair swipe.

See how it works:



Your Business Card Fishbowl Sucks. This One Doesn’t.

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Gone are the days of simply placing your business card into the plastic bowl aka a black hole.  No longer will you be wait anxiously to see if you are in fact the winner of that free sandwich or t-shirt.

Say hello to the Superbowl, the latest twist on the boring business card fish bowl. Put it out on your counter or at your tradeshow booth, and a simple LED matrix instantly tells you whether you have won. We even created a push-button admin interface to pre-determine the chances of winning. Check it out:

Here is how it works:

The Superbowl detects cards much in the same way that a laser trip wire works. On one side of the slot is a photoresistor that detects the light intensity and on the other is an ultra bright focused LED. When the photoresistor detects a noticeable decrease in light output, the Superbowl triggers the prize selection algorithm.

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Pretty slick, we know.  Please note that there’s a 0% chance we’ll actually be able to call this thing the “Superbowl”.

We’re Looking For An Apprentice To Help Launch Something Big


Hi there. We’ve been supporting our friends at Enstitute since they launched last year, as we truly believe that the best way to learn is to ‘learn by doing’. We’re looking for a 2014 apprentice to work closely with our executive and (newly formed) product team, to help build something special and bring something new into the world.


Although we’ve been talking on interns and the occasional design/dev apprentice for years, we’re now on the hunt for something/someone a little different. This guy/gal is wicked smart, eats web/mobile trends for breakfast, understands why/how hardware and software are coming together, and most importantly is hungry for a big challenge. Ideally, they have some background in programming, or at the very least have a deep understanding of the contemporary tech landscape.

The current deadline for application closes on 2/16, so this week is your week to apply. Read all about Enstitute, and help us find our next apprentice!