iStrategyLabs: Small Agency of the Year 2014 by Ad Age


backpatWe’ve never been over the top with awards submissions – but this year we felt iStrategyLabs was really hitting its stride so we submitted to the Ad Age Small Agency Awards in the biggest, baddest, most prestigious category: SMALL AGENCY OF THE YEAR

We felt our work had finally reached the point where we could be considered the best in the business….Ad Age Agreed.

We’re proud to announce that iStrategyLabs has been named Small Agency of the Year by Ad Age!

iStrategyLabs’ Creative Director, Zach Goodwin, just picked up our silver award for the South-east region in this prestigious category.

We’re so happy and proud of all the hard work the team has put in over the years getting to this point – and for the wonderful clients we’ve had the fortune to collaborate with over our early years. There’s so much more to come!

Here are just a few animated gif shared by the team when we heard the news:



Now if only the US could win the World Cup…

The Mobileys: Now Accepting Applications!

Announcing The Mobileys

Attention, attention, The Mobileys are here
Calling all mobile app entrepreneurs far and near
Apps that benefit our nation will compete
And be judged by some of the industry’s elite
For the chance to win $10,000 dollars in seed money
No… I swear… we’re not being funny
So tell all the developers and app creators you know is where they should go.


But actually tell everyone you know. Thanks.


For the 2nd year in a row, Mobile Future is working with the team at iStrategyLabs to run The Mobileys, a mobile app competition that gives out $20,000 in seed money and the opportunity to work with an experienced and influential judging panel to a mobile app, service or other product that makes our world a better place. If you or someone you know has an app, service or product that fits the build, we’d HIGHLY recommend applying or telling them to apply to The Mobileys.


And while you’re here, check out this Venture Beat post about it!


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Kroger Taps iStrategyLabs as Social Media Agency of Record


kroger.logoOver the past few years, iStrategyLabs has steadily grown and honed its service offering to include a diligent focus on the intersection of online and off. When Kroger - America’s largest grocer and second largest general retailer with 2,640+ stores – began a process last year to find a new Social Media Agency of Record, they found what they were looking for in us.

After a competitive review, we’re proud to announce that iStrategyLabs is Kroger’s new Social Media AOR and is now responsible for all social media activities for Kroger and 10 other banner brands across the US - King Soopers, City Market, Dillons, Gerbes, Fry’s, Ralphs, Smith’s, Food4Less, Foods Co., and QFC.

We couldn’t be more excited to be working with iStrategyLabs. Their creativity, inventiveness and best-in-class social media marketing capabilities make them the perfect partner for Kroger.

- Anne Maness, Sr. Marketing Manager, Kroger

This assignment presents a big opportunity for iStrategyLabs and Kroger. If we do our best work together – we’ll be able to enhance the customer experience for millions of people, in thousands of stores everyday.

- Peter Corbett, CEO, iStrategyLabs

New work for Kroger is rolling out as we speak. Check out the following:

Taste of Mexico Campaign Content:

Taste of Mexico Guac Surf Tweet

Taste of Mexico Timeline Image

Announcing Taste of Mexico on Facebook


Our Facebook Demographics Post Goes Viral with a 250K Visits to ISL


On January 15th, we posted an update to our ongoing series on Facebook Demographics: “3 Million Teens Leave Facebook in 3 Years: The 2014 Facebook Demographic Report”.  Over the course of the next 24 hours the world took notice of our little blog post, and we’re still seeing it ripple through the interwebs (and are still fielding plenty of queries from media outlets from all over the world) and drove nearly 250,000 visitors to this lovely little blog.

The post went live at 10:30 am — By 4pm we cracked Reddit’s top 10, with 1700+ comments, after skyrocketing to the top of ‘/technology’.


Other sites quickly picked up the story, and the blog post continued to catch fire.  Here is a quick look at some of the social interactions individual media outlets hosted:

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Feature on WSJ:

Feature on CNBC:

Feature on Marketplace Tech Report:

Below are the other media sources that wrote about our blog post.  Perhaps our favorite, is Seeking Alpha’s take on Facebook’s recent stock performance:

While shares have received a boost from recent upgrades as of late, Facebook has been held in check thanks in large part to a report from iStrategyLabs, a digital strategy and marketing firm.


To check out the articles, just click the logo.



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Mobile Future’s 2013 Mobile Year in Review Video


It’s our favorite time of year – when all of the crazy facts from the world’s internet use come alive in infographics and clever videos to show us how much time we spent online. Check out our own edition to 2013′s recaps below with the annual Mobile Year in Review 2013 for Mobile Future on the biggest trends in mobile in 2013. If you’re left wanting more, you can watch the Mobile Year in Review 2010, 2011 and 2012 too!

Oh and why wouldn’t we spend 4,500,000,000 hours on Spotify? And really, what did that Fox say? We love recap season!