What’s Trending On Facebook? A Touchscreen Visualization Of The Trends API, Live At F8!


We’ve recently been named a Facebook Media Solutions Partner, and have been working on multiple projects for Facebook from hardware prototypes to data visualization. We’re excited to unveil our latest work: a real-time touchscreen data visualization of the Facebook Trends API, live right now at Facebook’s F8 Developer Conference.


Our visualization is a depersonalized view of the most popular conversations happening around the world on Facebook, using the Trends API to show the top conversations across nine different categories: Sports, Entertainment, Business, Politics, Science, Technology, Health, Disaster, Strange, Celebrity, Crime, and Lifestyle.

It’s a JavaScript based web app that pulls data from three Facebook API’s (Trends, Topic Insights, Graph) and displays them in a beautiful WebGL environment with touchscreen interface. Here’s how it works:

Visitors see a universe of Trending topics:


Visitors click into a Trend:


Visitors tap on posts to see contributing content:


Visitors can also browse and filter by category:


Check out some more photos of the visualization in action at F8:


Mr Robot Hacks SXSW – A Promo for USA Networks New Series


Official Trailer

Mr Robot Hacks SXSW Recap

What better way to launch the new USA Network hacker series, Mr. Robot, than to hack SXSW.


image1Mr. Robot took SXSW by storm and created an experience that not only launched the show to the public, but also promoted the pilot screening at SXSW, and drove interest online through social. In order to spread the word, we accessed SXSW’s beacon network in four key locations that broadcasted a predetermined message to peoples’ phones when they were in proximity of the devices; this gave attendees a sense that Mr. Robot was watching their activity and helping them “hack” SXSW.

In addition to these beacon push notifications we deployed 30 “hackers” on the ground to execute a curated schedule of choreographed vignettes, which garnered festival wide attention from SXSW attendees — sparking conversation and prompting social media interactions (a lot of selfies were taken). IMG_4014

Throughout the four days of activations, the Mr. Robot hackers handed out “White” and “Black” cards to passersby. White cards were informational, and guided attendees to open the SXSW app in order to receive push notifications from Mr. Robot. White cards also served as a prompt for social amplification; selfies taken with a hacker earned participants a black card. Black cards were $10 vouchers redeemable at participating SouthBites food trucks, the Intercontinental Stephen F’s Bar & the Hideout Cafe.

Our efforts paid off, garnering nearly three million impressions  generated by the campaign online. The beacon pushes made a significant portion of the 30,000+ person SXSW festival keenly aware of Mr. Robot’s  premier on USA Network, ultimately driving people to the show’s premiere screening at the Vimeo Theater. The show went on to win the festival’s 2015 Film Audience Award for Episodic.  More soon!

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Beardswipe Named Finalist in 2015 Shorty Awards


Beardswipe is a finalist in the 7th Annual Shorty Awards. It’s not a hoax.

ICYMI: For April Fools 2014, iStrategyLabs launched a “product” called BeardSwipe — a mobile application that allows bearded men to easily access their devices by simply rubbing their phones against their facial hair. #BecauseBeards

The Shorty Awards honor the best people and organizations on Twitter and social media. We’re up against Ikea, Ford, Chester Cheetah and more.

Wish us luck! Our facial follicles are tingling with excitement.

William Grant & Sons Hires ISL as Agency of Record for Seven Brands



Over the past few years, ISL has grown and honed our service offerings to focus on the intersection of online and off with brands such as Miller Coors and Facebook while continuing to partner with top brands such as Kroger on all things digital and social. The intersection of these core services is our sweet spot (others agreed: check out our Small Agency of the Year award!).

When William Grant & Sons, an independent, family-owned Scottish company that distills Scotch whisky and other select categories of spirits, began a process last year to find a new Digital and Social Media Agency of Record, they found what they were looking for in ISL.

After a competitive review, we’re proud to announce that ISL is William Grant & Sons new Digital and Social Media Agency of Record, responsible for digital and social media activities for 7 of their portfolio brands in the US.

If you know ISL, you know that this couldn’t be a better fit! A run down of the global brands the ISL team will be working on out of our NYC and DC offices are as follow:



The Balvenie

The Balvenie

Tullamore D.E.W.


Hendrick’s Gin


Sailor Jerry Rum


Flor De Caña Rum


Milagro Tequila


Get Paid To User Test Our Projects

user testing
Here at ISL, we’ve been working hard on building better UX processes so as to provide the best possible sites/apps/products/experiences. Most recently, a passionate internal group of UX’ers have been tackling user testing and recruiting. They are figuring out how to most effectively conduct user testing and how to more easily find users to test the projects and prototypes we’re developing. This dear reader is where you come in!
Why do we need you? Our projects require us to test with wildly diverse groups of individuals. The types of testing we do most frequently are ones that involve either a live prototype or simply a conversation with a user about daily habits. Seeing the process through which different people complete certain tasks is valuable information for us. For example, you may prepare your morning cereal by pouring in the cereal before the milk to insure that there will always be a good ratio of milk to cereal; while I may eat my cereal dry and wash it down with milk so that it never gets soggy. But, since you are part of our target audience, your cereal eating habits (whatever they may be) will be what we care about, study, and eventually design for.
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So, does this sound awesome or like something you would love to do with us? Did I mention that we often pay you for your time? Does it sound even better now? If so, please fill out this survey so we can get some quick background information. When we have an opportunity to involve you we will contact you with more specifics.