ISL Named Social Media Agency of Record for Volkswagen USA


We’re incredibly excited to announce that we’ve just been named the Social Media Agency of Record for Volkswagen USA after a 6 month competitive review! Volkswagen has tapped us to manage their social media strategy, content creation, social engagement, social analytics and more. 

ISL has become the go-to social and digital agency of record for brands looking to disrupt the status quo of social media marketing. Our exemplar digital + physical work has enticed other clients of ours (like KrogerWilliam Grant & Sons, and Prestige Brands) to trust us with their day to day marketing as Volkswagen has — and led us to taking home AdAge’s Small Agency of the Year last year.

Four years ago, we launched an incredible project at VW’s global HQ in Germany called the Socialsphere, visualizing social data on massive projection displays. Becoming VW USA’s Social Agency feels like we’ve now come full circle. Simply put: we are ready to help make VW the coolest auto brand in social.

– DJ Saul, CMO & Managing Director, ISL

ISL brings a truly unique and inventive approach to their work. We are extremely excited to partner with them for our social media marketing.

– Mike Awdish, General Manager, Digital Marketing, Volkswagen USA

There’s so much more to come, but for now, we’ll just tease you with a prototype we built for VW which we call the “Social Dash” — a custom wood-enclosed dashboard visualizing real time “MPH” (Mentions Per Hour) and “TPM” (Tweets Per Minute). The icons flash blue with a new follower or RT along with custom audio effects. It works. It’s awesome. See it in action below!


What’s Trending On Facebook? A Touchscreen Visualization Of The Trends API, Live At F8!


We’ve recently been named a Facebook Media Solutions Partner, and have been working on multiple projects for Facebook from hardware prototypes to data visualization. We’re excited to unveil our latest work: a real-time touchscreen data visualization of the Facebook Trends API, live right now at Facebook’s F8 Developer Conference.


Our visualization is a depersonalized view of the most popular conversations happening around the world on Facebook, using the Trends API to show the top conversations across nine different categories: Sports, Entertainment, Business, Politics, Science, Technology, Health, Disaster, Strange, Celebrity, Crime, and Lifestyle.

It’s a JavaScript based web app that pulls data from three Facebook API’s (Trends, Topic Insights, Graph) and displays them in a beautiful WebGL environment with touchscreen interface. Here’s how it works:

Visitors see a universe of Trending topics:


Visitors click into a Trend:


Visitors tap on posts to see contributing content:


Visitors can also browse and filter by category:


Check out some more photos of the visualization in action at F8:


Mr Robot Hacks SXSW – A Promo for USA Networks New Series


Official Trailer

Mr Robot Hacks SXSW Recap

What better way to launch the new USA Network hacker series, Mr. Robot, than to hack SXSW.


image1Mr. Robot took SXSW by storm and created an experience that not only launched the show to the public, but also promoted the pilot screening at SXSW, and drove interest online through social. In order to spread the word, we accessed SXSW’s beacon network in four key locations that broadcasted a predetermined message to peoples’ phones when they were in proximity of the devices; this gave attendees a sense that Mr. Robot was watching their activity and helping them “hack” SXSW.

In addition to these beacon push notifications we deployed 30 “hackers” on the ground to execute a curated schedule of choreographed vignettes, which garnered festival wide attention from SXSW attendees — sparking conversation and prompting social media interactions (a lot of selfies were taken). IMG_4014

Throughout the four days of activations, the Mr. Robot hackers handed out “White” and “Black” cards to passersby. White cards were informational, and guided attendees to open the SXSW app in order to receive push notifications from Mr. Robot. White cards also served as a prompt for social amplification; selfies taken with a hacker earned participants a black card. Black cards were $10 vouchers redeemable at participating SouthBites food trucks, the Intercontinental Stephen F’s Bar & the Hideout Cafe.

Our efforts paid off, garnering nearly three million impressions  generated by the campaign online. The beacon pushes made a significant portion of the 30,000+ person SXSW festival keenly aware of Mr. Robot’s  premier on USA Network, ultimately driving people to the show’s premiere screening at the Vimeo Theater. The show went on to win the festival’s 2015 Film Audience Award for Episodic.  More soon!

image1 image4 IMG_1435 IMG_3087 IMG_4011 IMG_4015

Beardswipe Named Finalist in 2015 Shorty Awards


Beardswipe is a finalist in the 7th Annual Shorty Awards. It’s not a hoax.

ICYMI: For April Fools 2014, iStrategyLabs launched a “product” called BeardSwipe — a mobile application that allows bearded men to easily access their devices by simply rubbing their phones against their facial hair. #BecauseBeards

The Shorty Awards honor the best people and organizations on Twitter and social media. We’re up against Ikea, Ford, Chester Cheetah and more.

Wish us luck! Our facial follicles are tingling with excitement.

William Grant & Sons Hires ISL as Agency of Record for Seven Brands



Over the past few years, ISL has grown and honed our service offerings to focus on the intersection of online and off with brands such as Miller Coors and Facebook while continuing to partner with top brands such as Kroger on all things digital and social. The intersection of these core services is our sweet spot (others agreed: check out our Small Agency of the Year award!).

When William Grant & Sons, an independent, family-owned Scottish company that distills Scotch whisky and other select categories of spirits, began a process last year to find a new Digital and Social Media Agency of Record, they found what they were looking for in ISL.

After a competitive review, we’re proud to announce that ISL is William Grant & Sons new Digital and Social Media Agency of Record, responsible for digital and social media activities for 7 of their portfolio brands in the US.

If you know ISL, you know that this couldn’t be a better fit! A run down of the global brands the ISL team will be working on out of our NYC and DC offices are as follow:



The Balvenie

The Balvenie

Tullamore D.E.W.


Hendrick’s Gin


Sailor Jerry Rum


Flor De Caña Rum


Milagro Tequila