Over the past few years, iStrategyLabs has steadily grown and honed its service offering to include a diligent focus on the intersection of online and off. When Kroger - America’s largest grocer and second largest general retailer with 2,640+ stores – began a process last year to find a new Social Media Agency of Record, they found what they were looking for in us.
After a competitive review, we’re proud to announce that iStrategyLabs is Kroger’s new Social Media AOR and is now responsible for all social media activities for Kroger and 10 other banner brands across the US - King Soopers, City Market, Dillons, Gerbes, Fry’s, Ralphs, Smith’s, Food4Less, Foods Co., and QFC.
We couldn’t be more excited to be working with iStrategyLabs. Their creativity, inventiveness and best-in-class social media marketing capabilities make them the perfect partner for Kroger.
- Anne Maness, Sr. Marketing Manager, Kroger
This assignment presents a big opportunity for iStrategyLabs and Kroger. If we do our best work together – we’ll be able to enhance the customer experience for millions of people, in thousands of stores everyday.
- Peter Corbett, CEO, iStrategyLabs
New work for Kroger is rolling out as we speak. Check out the following:
Taste of Mexico Campaign Content:
On January 15th, we posted an update to our ongoing series on Facebook Demographics: “3 Million Teens Leave Facebook in 3 Years: The 2014 Facebook Demographic Report”. Over the course of the next 24 hours the world took notice of our little blog post, and we’re still seeing it ripple through the interwebs (and are still fielding plenty of queries from media outlets from all over the world) and drove nearly 250,000 visitors to this lovely little blog.
The post went live at 10:30 am — By 4pm we cracked Reddit’s top 10, with 1700+ comments, after skyrocketing to the top of ‘/technology’.
Other sites quickly picked up the story, and the blog post continued to catch fire. Here is a quick look at some of the social interactions individual media outlets hosted:
Feature on WSJ:
Feature on CNBC:
Feature on Marketplace Tech Report:
Below are the other media sources that wrote about our blog post. Perhaps our favorite, is Seeking Alpha’s take on Facebook’s recent stock performance:
While shares have received a boost from recent upgrades as of late, Facebook has been held in check thanks in large part to a report from iStrategyLabs, a digital strategy and marketing firm.
To check out the articles, just click the logo.
It’s our favorite time of year – when all of the crazy facts from the world’s internet use come alive in infographics and clever videos to show us how much time we spent online. Check out our own edition to 2013′s recaps below with the annual Mobile Year in Review 2013 for Mobile Future on the biggest trends in mobile in 2013. If you’re left wanting more, you can watch the Mobile Year in Review 2010, 2011 and 2012 too!
In 2013, Natural Markets Food Group (NMFG) expanded their flagship restaurant and market concepts — Richtree Natural Market Restaurants and Mrs. Green’s Natural Market — across the US and Canada, and tapped iStrategyLabs to lead comprehensive website redesign and development, and social media strategy.
Before we started, Richtree and Mrs. Green’s had been operating independently, and NMFG was in the process of integrating them into a cohesive brand family. We were challenged to work within creative concepts that both maintained the companies’ unique identities and character, and refreshed them to reintroduce to new customers.
To meet the core needs of the project, we focused on three central objectives that would serve as a foundation to our approach.
1) Re-introduce a new, cohesive and unique brand identity. We needed to stay true to the companies’ history and core attributes, illuminate the best aspects of the brands’ character, and present a new identity that resonated with both long-time customers and new shoppers alike.
To accomplish the task, we knew we needed to make good food the star of the show. Beautiful photography of organic and all-natural foods are used front-and-center in our foundational design approach, complimented by supporting design elements of fresh colors and artisanal textures to provide a cohesive design concept.
From there, we were able to use the design framework to create a flexible, unique approach that tailors the core visual concepts to the individual brands. The result is a complimentary design approach that overlaps visually while maintaining a unique and independent visual character.
2) Create a customer-centered web experience. The heart of this project required us to reflect, compliment, and translate the in-store customer experience to the web. To do that effectively, what customers need to do first and foremost is experience the store in person — which means finding store locations and information, food options, and even complete online ordering in a simple, easy process.
To tailor the web experience for what customers need most, we focused on a few key elements. First, store information and locations are super-easy to find, making it as easy as possible to take the first step in experiencing these unique food markets yourself.
Second, an independent online ordering system was a top priority feature that informed our central design approach. While the integrations between platforms are simple, we designed them to result in a seamless experience from the customer’s perspective.
Third, the websites prominently feature the essential aspects of a good customer experience — like in-store events, promotions and specials, recipes, and more. These aspects of the customer experience are important to customers who care deeply about the foods they eat, while driving in-store visits.
Fully responsive website designs help to ensure that customers can find what they’re looking for easily from any device, from the comfort of home or on the go at one of the many store locations.
3) Bring it all to life with character. Our design approach needed to make Natural Markets Food Group stand out from the crowd among other organic and natural food markets.
To do that, we used the latest, most innovative interaction design concepts, grounded by a foundation of arresting, bold imagery. The result is a flexible design framework that puts core visual elements in the spotlight — with just the right touch of motion and interactivity.
On the Richtree Natural Market Restaurants website, we use a fun set of animation designs that highlight individual dishes from each of their unique eateries, and reflect the personality of the store.
For Mrs. Green’s Natural Market, bold imagery is complimented with full-screen parallax animation that highlights their core values around good health and good food.
And on the Natural Markets Food Group website, we used a unique slideshow format that combines bold use of color, imagery, and messaging to communicate the core values of the company and reveal what those values mean in practice.
Finally, we made it all social. In the design process, we accounted for how each of the concepts would translate into social media — and how social would integrate back into the websites.
The ultimate result is a visually consistent network of digital marketing channels, customized to the personality of each market, with social media content that feeds back to the websites in a meaningful way.
On completion of our initial project phase, iStrategyLabs has remained on board as an NMFG partner, for ongoing website design and development, and as their social media agency of record. It’s been our pleasure to work with a company so committed to an innovative customer experience that promises good food as part of a healthy lifestyle.