The Latest Products and Creative Campaigns Blowing Our Minds


Over the years, we’ve diligently tracked the latest and greatest products, technology, experiments, stunts, and campaigns that truly inspire us. We’ve even formalized an internal review every few weeks to ensure nothing is missed. In an effort to share our inspiration with the world, here are some of our most interesting, wildly creative findings. Enjoy!

Extinguish Fire With Sound: 

Right in our backyard, GMU students created a prototype for putting out fire with bass (read no treble). 2016 headlines could very well read: “Diplo puts out forest fire, saves lives.”

S7 Airlines “Imagination Machine”: 

What if your imagination could physically take you to places you’ve never been before? The Imagination Machine tests the power of the mind by asking users to “fly” a virtual plane towards their dream destination via incredible focus and boundless imagination.


Widerun designed a fully immersive VR biking experience for those needing an extra boost of motivation at the gym. With its interactive 3D cycling journey, Widerun allows users to feel like they’re cycling through real places, ranging from Rome to the Great Wall of China.

The Holocube:

Spearheading the next generation of window displays, the Holocube is a 3D platform that projects a character or 3D model from an iPad, accentuating its appearance and creating a sleek 3D effect. Check out Holocube’s vast array of projection platforms here!

The Hammerhead:

A navigation tool used exclusively for bikers, the Hammerhead curates the safest route for cyclists via intuitive LED signals, effortlessly directing riders to their destination.

Telescopic Contact Lenses:

Swiss researchers have developed cutting edge telescopic lenses designed to boost vision threefold. While originally conceived to treat vision impairment, you can see how this zoom-in technology could be applied to optimize sculptures, surgeries, or even covert operations…think 007! Read more about it here.


A new high-tech device making noise in the wearable industry, NailO is an unobtrusive wearable sensor that converts the user’s thumbnail into a wireless track pad allowing users to easily maneuver devices remotely. Check it out below!

Interactive Midi DJ Deck: 

Novalia worked with DJ Qbert to create touch-sensitive interactive DJ decks — bridging the physical and digital space with some solid beats. All you have to do is hook up the midi deck and DJ controller to the iOS app and then scratch, mix or fade any song you want by loading it into the deck’s software.

Suntory Whiskey 3D On The Rocks: 

Instead of having your whiskey served on the rocks, imagine having your whiskey poured over a miniature ice-sculpted Statue of Liberty? Japanese agency TBWA used inverse 3D printing to replicate the most intricately crafted landmarks and characters out of a block of ice. Cheers to never having an adequate glass of whiskey again.

 The Dolmio Pepper Hacker: 

Your smoked salmon omelette finally arrives but you can’t dig in until your friends finish gramming a perfectly filtered #brunch pic. Annoyed? Enter Dolmio’s Pepper Hacker. This covert pepper grinder powers down wifi-enabled devices, allowing you to get back to your uninterrupted bff bonding time!

 The Lily Camera: 

Ever wanted the spotlight on you during your epic, once-in-a-lifetime kind of moments? Introducing the Lily Camera, an HD camera flying drone that follows you around, taking incredible aerial 360-degree selfies of your most exciting adventures!

What’s Trending On Facebook? A Touchscreen Visualization Of The Trends API, Live At F8!


We’ve recently been named a Facebook Media Solutions Partner, and have been working on multiple projects for Facebook from hardware prototypes to data visualization. We’re excited to unveil our latest work: a real-time touchscreen data visualization of the Facebook Trends API, live right now at Facebook’s F8 Developer Conference.


Our visualization is a depersonalized view of the most popular conversations happening around the world on Facebook, using the Trends API to show the top conversations across nine different categories: Sports, Entertainment, Business, Politics, Science, Technology, Health, Disaster, Strange, Celebrity, Crime, and Lifestyle.

It’s a JavaScript based web app that pulls data from three Facebook API’s (Trends, Topic Insights, Graph) and displays them in a beautiful WebGL environment with touchscreen interface. Here’s how it works:

Visitors see a universe of Trending topics:


Visitors click into a Trend:


Visitors tap on posts to see contributing content:


Visitors can also browse and filter by category:


Check out some more photos of the visualization in action at F8:


Meet Dorothy: Click Your Heels To Summon An Uber, Call Your Phone, Or Text Your Friends!


Have you ever been stuck in an awkward situation, praying your phone would ring so you could politely extract yourself?  Of course you have.  That’s why we made Dorothy, a physical trigger that makes any dumb shoe smart. Dorothy consists of the “Ruby” (a small connected device that slips into your shoe) and a mobile App that allows you to trigger a call to your phone from a fake contact (your “boss”) whenever you tap your heels together 3 times. Dorothy can also send text messages to your contacts with a custom message and your current location, letting them know exactly where you are. Soon, we’ll be working toward summoning an Uber. What else can Dorothy do?  You tell us… we’re just getting started! See it in action here:

Check out Dorothy on Good Morning America!

How It Works:

Dorothy is powered by the LightBlue Bean, an Arduino micro-controller with a built in Bluetooth chip, accelerometer, and coin cell battery. Simply clip the “Ruby” into your shoe, connect it to the Dorothy iPhone App, and select your desired action after a successful trigger (3 heel clicks). The onboard accelerometer sends a signal to your phone via Bluetooth (listening for spikes in the data over a short period of time).


The App: The iOS application was built in Objective-C and uses the Bean iOS SDK. Using AFNetworking we contact a small Node server that hits the Twilio API to trigger the appropriate action (a call to your phone or a text to your friends).


Components: The Ruby consists of three main components, the 3D printed housing, a laser cut acrylic faceplate, and the LightBlue Bean. The Ruby’s housing was modeled using a CAD program and designed to mimic the naturally occurring facets of a gemstone, while maintaining a compact form factor (currently measuring 1.35” x 0.88” x 0.35”).

(NOTE: While this is our initial prototype — we’re currently exploring models as small as 1/3rd of its current size, potentially built into an insole…).



Fabrication: The Ruby’s housing was 3D printed and carefully finished to remove any ridges and imperfections. Self-setting rubber (Sugru) was then pressed through the stenciled logo on the front face of the enclosure, adding additional color and tactility. The LightBlue Bean was placed inside the housing and covered with a thin laser-etched acrylic faceplate, and finally, a flexible clip was attached.


What’s next? While in the near future we’ll be able to trigger actions like ordering an Uber to your geo-coordinates, or automatically order your favorite pizza — we’d love to hear your ideas. Let us know the most exciting actions/outputs and we just might make you a custom Dorothy of your very own… HOLLER AT US!



UPDATE as of 11/10/14:

Since its release, Dorothy has been featured on some of the biggest news shows including: NPR, Good Morning America, Ellen, The Today Show, and The Meredith Vieria Show.  You can view those clips below.


ELLEN from iStrategyLabs on Vimeo.


The Facebook “Mentions Box” Goes Live At The Emmy Awards


Facebook, already the biggest brand in social media, was looking for a better way to bridge the gap between celebrities and fans, specifically at live events. Behold: The Facebook “Mentions Box” which just debuted at the 2014 Emmy’s — allowing celebrities to “shake” the device to surface a fan question (pulling directly from the event’s Facebook Page) and immediately record a video response back.

At the Emmys, the Mentions Box was used by everyone from Jimmy Fallon, to Matthew McConaughey, to Ty Burrell and Jason Biggs — to stars from Game of Thrones, Orange Is the New Black, and HBO’s Silicon Valley (see below!).

Matthew McConaughey - Mentions Box

After many discussions, brainstorms, and rapid prototyping efforts focused on how to best represent the Facebook platform in physical space, we landed on a simple concept drawing inspiration from mediums people already know and enjoy (landing on something between a Magic 8-Ball in function and an Etch-A-Sketch in form).


Ultimately, we settled on a tablet encased in a polycarbonate form factor, with a luxury car finish.



We started the process by concepting potential types of physical devices that talent would be able to easily (and quickly) interact with — using cardboard and simple materials to play around with various form factors.


The admin console (primarily a question moderation tool) sources questions from specific Facebook posts and then pushes approved questions straight to The Facebook Mentions Box.


Leading up to the Emmy’s, The Mentions Box was featured on Access Hollywood by hosts Billy Bush and Shaun Robinson:

Screen Shot 2014-08-21 at 5.51.08 PM



More pics of the Mentions Box in action, straight from the Access Hollywood Facebook Page!






On September 5th, Facebook teamed up with Stand Up To Cancer to utilize the Mentions Box to connect celebrities with donors supporting the live charity event.

su2c_mentions 2

su2c_mentions 1


Meet Transit, The Latest In Commuter Technology


Lately, I have been obsessing over the Electric Imp, a small internet connected device that allows makers to do some pretty awesome things. Where it truly excels is pulling in live data from APIs.

With our office located in Dupont Circle, we have easy access to the Metro and Capital Bikeshare Stations.  Since our team is constantly on the go, I thought it would be helpful to manipulate this travel data in a fun way, easily digestible way.  Thus Transit was born.


The first step in building Transit was choosing the hardware. I decided to go with six LED matrices that provided a similar aesthetic to the real metro signs, one Arduino Mega to power the LEDs, and an Electric Imp to collect the desired data. Next I brainstormed how much information I would like to show. I decided to display the next four trains arriving at the Dupont Circle metro, how many Capital Bikeshare bikes were available at the Dupont station, and the current temperature for Washington, DC.


The final unit is mounted on the wall between our two elevators, making it easy for people to see the information they need before they head out of the office. The sign pulls in new data from each of the APIs every 30 seconds.

P.S. I must commend the WMATA’s API for this project. Everything from signing up to embedding their data was extremely well done and easy to use.