CourtPlay, the brainchild of two die-hard tennis enthusiasts and professional coaches, came to iStrategyLabs with a clear mission: streamline the scheduling process between tennis coaches and players, allowing coaches to spend less time booking lessons and more time giving them.
iStrategyLabs took this concept and, with the CourtPlay team, built a brand and web application that gives coaches the ability to market themselves, eases the administrative responsibilities of coaching, eliminates the inefficiencies of their current scheduling process, and gives them maximum earning potential. Players now have all the necessary tools to sign up for lessons, find players at their skill level, and locate courts in their neighborhood.
The first step was to develop a killer brand for CourtPlay. Inspired by the sport of tennis and the possibilities CourtPlay.com held for creating a new sense of ease for tennis coaches and players alike, iSL Creative Director, Zach Goodwin created a striking logo for the new company. He explains:
The CourtPlay identity, typeset in Klavika, needed to feel like it straddled the line between a sports and lifestyle brand. The simple, modern, Nike-esque boldness of Klavika helped achieve that balance. The vertical stroke dividing the two words was intended to suggest the net of a tennis court, while also providing a needed jolt of contrasting color.
Next, iStrategyLabs worked with the CourtPlay team to develop core values for their brand. Given the company’s early stage, iStrategylabs found it pivotal to establish their internal compass – the values that would eventually drive our work with CourtPlay and their functionality as a business. In our discovery process we worked closely with the CourtPlay team to deeply understand both their team and their brand in order to establish the following values:
Be Authentic – Be Simple – Inspire Action
Share Knowledge – Be Essential
ISL started the web design process by performing a technical assessment of CourtPlay’s existing platform. We needed to create a sophisticated application that included a booking system with a credit card-driven point of sale, a messaging system for players and coaches to interact, and profile creation with location-based searching. On top of all of that the new platform had to be visually striking, extremely intuitive and easy-to-use.
The result is a clean and beautiful web platform that allows coaches to focus their time on what they do best, coaching. While CourtPlay is an effort to make the lives of tennis coaches easier, it is also an endeavor that caters specifically to tennis players, allowing them to connect to coaches, players, and tennis facilities. In the end, everybody—tennis coaches, players, and clubs—wins. And really, that was the goal of CourtPlay all along, create an innovative way to bring together the greater tennis community.
Start playing now! Sign up today at http://CourtPlay.com.