BeardSwipe: April Fool’s 2014 Recap


BeardSwipe is the greatest invention since beards made men. It is revolutionizing mobile accessibility and security. It is an app that allows you to store your unique Beardprint using patented Beardprint Recognition Technology (BRT) to create a safe and convenient way of accessing your phone: by swiping your phone on your full and luscious beard.

BeardSwipe is also an April Fool’s stunt.

The iStrategyLabs team put together a full user experience to ensure the prank was completely believable. Users arrived at a striking single-page website that elegantly communicated the full offering of the BeardSwipe app. The site drove users to a marketing video, featuring many of our bearded and not-so-bearded team members. When users clicked the Download The App button they were taken to the iStrategyLabs website and informed that they had been pranked.

A full social media campaign on Twitter, Facebook and Instagram was created to support the stunt and drove over 75,000 site views, over 75,000 video views and 5.75 million Twitter impressions. The campaign was featured in VentureBeat, Huffington Post, and ABC News.

Fake Mobile App Screens:


Landing Page:

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Highlights from Media Coverage:

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Video Stats:

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Website Stats:

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Twitter Impressions:

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Take An Instant Selfie With This Magical Mirror


Meet S.E.L.F.I.E., the “The Self Enhancing Live Feed Image Engine”. Triggered by simply standing in front of the mirror and holding a smile, hidden LED’s indicate a countdown, then simulate a “flash” as your photo is taken. The photo is then automatically posted to Twitter (with a watermark/logo).

Find out how it works and see it in action:

A MacMini powers the facial recognition software:


The LEDs (controlled by an Arduino) visualize the countdown timer:


All components are hidden behind the 2-way mirror:


A custom vinyl graphic on the floor let’s you know exactly where to stand:


Want one for yourself? Have some ideas for our next experiment?  Hit us up!

Introducing “Hypermind” — A Quarterly Publication by iStrategyLabs


Say hello to Hypermind: our very own in-house publication created entirely on iBooks Author.

Whether you’re a marketer, maker or designer, Hypermind is your guide for exploring the possibilities of creative technology. Each edition includes interviews, insights, and experiments gathered from innovators across the globe, helping you discover secret weapons for conquering your next big adventure.


This inaugural edition of Hypermind seeks to explore “The Internet of Things” — investigating how brands/startups/marketers have leveraged readily accessible technology to create innovative products & experiences. We’ve tapped some big names (from Budweiser to GE) and spoke with some stars in the making in order to provide a rapid fire snapshot of trends we’ve seen, and to illuminate a path for projects to come.

Download your copy of Hypermind from the iBooks store HERE. (Keep in mind: it’s an iBook, so you do need to have iBooks installed!).


From Scribbled Notes to Facebook Posts: Valentine’s Day 2.0


Back in elementary school, picking out Valentine’s Day cards for the class was serious business. Whatever theme you selected said a lot about who you were as a person…

Kittens and princesses? Hopeless romantic.
TV/Movie Themed? Trendsetter.
Homemade? Nerd-city.
Teacher Card? Overachiever.

Gone are the days when an extra piece of candy guaranteed you a [play]date. We’ve upgraded from cubbies to inboxes, emotions to emojis, and scribbled notes to Facebook posts.

For all you traditionalists out there, we commend your commitment to paper cards! For the rest of you, iSL has you covered to keep spreading the love.










The Social Cooler Gets An Upgrade


Our beloved Social Cooler just got a 2014, iBeacon inspired face-lift. Previously triggered by Foursquare check-ins, the Social Cooler now utilizes proximity based Bluetooth Low Energy (BTLE) as its opening prompt.

For the BTLE set up to function there are two necessary components: a peripheral and a central signal. An iPhone advertises its data (peripheral signal) and an iPad connected to the cooler listens for the devices in range (central signal). The iPad  then sends a signal to the server with the number of devices in range and the server responds by sending a signal back to the Social Cooler when the preset number of devices are in range (in this case we ‘required’ a threshold of 4).

Proximity = Beer?  Yes please.