The Facebook “Mentions Box” Goes Live At The Emmy Awards


Facebook, already the biggest brand in social media, was looking for a better way to bridge the gap between celebrities and fans, specifically at live events. Behold: The Facebook “Mentions Box” which just debuted at the 2014 Emmy’s — allowing celebrities to “shake” the device to surface a fan question (pulling directly from the event’s Facebook Page) and immediately record a video response back.

At the Emmys, the Mentions Box was used by everyone from Jimmy Fallon, to Matthew McConaughey, to Ty Burrell and Jason Biggs — to stars from Game of Thrones, Orange Is the New Black, and HBO’s Silicon Valley (see below!).

Matthew McConaughey - Mentions Box

After many discussions, brainstorms, and rapid prototyping efforts focused on how to best represent the Facebook platform in physical space, we landed on a simple concept drawing inspiration from mediums people already know and enjoy (landing on something between a Magic 8-Ball in function and an Etch-A-Sketch in form).


Ultimately, we settled on a tablet encased in a polycarbonate form factor, with a luxury car finish.



We started the process by concepting potential types of physical devices that talent would be able to easily (and quickly) interact with — using cardboard and simple materials to play around with various form factors.


The admin console (primarily a question moderation tool) sources questions from specific Facebook posts and then pushes approved questions straight to The Facebook Mentions Box.


Leading up to the Emmy’s, The Mentions Box was featured on Access Hollywood by hosts Billy Bush and Shaun Robinson:

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More pics of the Mentions Box in action, straight from the Access Hollywood Facebook Page!






On September 5th, Facebook teamed up with Stand Up To Cancer to utilize the Mentions Box to connect celebrities with donors supporting the live charity event.

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The Mobileys: Now Accepting Applications!

Announcing The Mobileys

Attention, attention, The Mobileys are here
Calling all mobile app entrepreneurs far and near
Apps that benefit our nation will compete
And be judged by some of the industry’s elite
For the chance to win $10,000 dollars in seed money
No… I swear… we’re not being funny
So tell all the developers and app creators you know is where they should go.


But actually tell everyone you know. Thanks.


For the 2nd year in a row, Mobile Future is working with the team at iStrategyLabs to run The Mobileys, a mobile app competition that gives out $20,000 in seed money and the opportunity to work with an experienced and influential judging panel to a mobile app, service or other product that makes our world a better place. If you or someone you know has an app, service or product that fits the build, we’d HIGHLY recommend applying or telling them to apply to The Mobileys.


And while you’re here, check out this Venture Beat post about it!


mobileysparty mobileysinuse Mobileys1

Kroger Taps iStrategyLabs as Social Media Agency of Record


kroger.logoOver the past few years, iStrategyLabs has steadily grown and honed its service offering to include a diligent focus on the intersection of online and off. When Kroger - America’s largest grocer and second largest general retailer with 2,640+ stores – began a process last year to find a new Social Media Agency of Record, they found what they were looking for in us.

After a competitive review, we’re proud to announce that iStrategyLabs is Kroger’s new Social Media AOR and is now responsible for all social media activities for Kroger and 10 other banner brands across the US - King Soopers, City Market, Dillons, Gerbes, Fry’s, Ralphs, Smith’s, Food4Less, Foods Co., and QFC.

We couldn’t be more excited to be working with iStrategyLabs. Their creativity, inventiveness and best-in-class social media marketing capabilities make them the perfect partner for Kroger.

- Anne Maness, Sr. Marketing Manager, Kroger

This assignment presents a big opportunity for iStrategyLabs and Kroger. If we do our best work together – we’ll be able to enhance the customer experience for millions of people, in thousands of stores everyday.

- Peter Corbett, CEO, iStrategyLabs

New work for Kroger is rolling out as we speak. Check out the following:

Taste of Mexico Campaign Content:

Taste of Mexico Guac Surf Tweet

Taste of Mexico Timeline Image

Announcing Taste of Mexico on Facebook


AM/PM, Recap of Our First Digital PM Event

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Last week our Strategy team hosted AM/PM, our first ever coffee chat for digital Project Managers to discuss tools, tips, and challenges facing our community. We had a great turnout, with about thirty attendees from top DC agencies such as Viget, AKQA, and RepEquity. It was amazing to be around so many talented individuals, and hear their insights on project management tools, team structure, and project scope.

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With all of the meet-ups for designers and developers, it’s a rare treat for digital PM’s to have their own space to exchange ideas and foster relationships. We’re hoping that AM/PM can serve that purpose!

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Thanks to everyone that participated! With all the positive feedback we’ve received, we’re looking at hosting our second AM/PM chat later this summer. Stay tuned and join the conversation on the AM/PM twitter account!



Join iStrategyLabs – Get a Free Dog or Two

isl_superbowl header

The recruiting and hiring process sucks. A great team just wants to find another great team member. Simple, right?

The B.S. associated with job boards, recruiters, posturing/positioning/perk-promoting is so tired. Got beer? Ping pong? Retreats? Dogs in the office? Blah blah blah blah. Yes. We do. We all do. There were 3 dogs in the lab yesterday – it was mayhem. Lovely, lovely mayhem.

Everything sounds the same. All design/dev shops, startups or ‘innovation studios’ look formulaic now.

It all bores me.

What doesn’t bore me is fantastic fucking people. That’s who I want to meet. That’s who we want to hire. That’s who we are.

So let’s cut the shit.

If you’re a talented designer or developer email me at so we can sync up.

You could look at our careers page if you want, but those are just boxes, right? You probably don’t fit neatly inside of just one.

If you want to get a better sense of our team, here’s a ridiculous amount of links, pics, and vids that will clarify what this place is really all about. Oh – and as the title suggest, if you join us you can either pet your new colleagues dogs or we’ll hand deliver a new pup straight to your door (hopefully from a local shelter). Not sure why we’d do this but it made for a pithy headline.

More about iStrategyLabs:

  1. We’re 48 people now. 24 Engineers and Designers (Core Team Bios).
  2. We build hardware, software, and campaigns for companies you know and love (see Clients), and have a new product incubating internally.
  3. We’re well known for inventing internet connected devices. Check these out:
  4. The Selfie Mirror
    REDD’s Launcher for MillerCoors
    SpongeBob’s Skill Crane for Nickelodeon
    The GE Social Fridge
    The Twitter Locker for Qlik
    The PiePal
    The Social Photo locker for the Redskins
    The Paintbot
  5. We, of course, do a lot of web/mobile design and dev work. You can see a bunch of that  here.
  6. We have a pro-napping policy. See the Sleeping Audrey tumblr for evidence.
  7. We do lots of fun, weird things around the lab. Our world is full of playful, creative expression. Here are some highlights:

We have all-hand internal innovation days where we hang together for a day (usually a Friday) and work on company optimization and foster new ideas.

The ISL ladies sometimes use the company “Fun Fund” to get mani-pedis. Zach, our Creative Director, has been known to join them.

We’re addicted to stickers. Each team has their own.

The ISL dogs kinda run the place.


Sometimes, we get a lot of love from the press…

We have an unbelievable view from the top floor of a Dupont Circle office building.

We’re big eaters and total coffee snobs. We eat and work together in the kitchen a lot.

Sometimes we exercise. Half the office rides their bike to work.

We do a lot of rapid prototyping with 3D printers in the lab.

It does get weird sometimes. You really never know who’ll show up to a meeting.

We take pride in punking the internet. Like when we April Fooled people with Beardswipe.

We’re heavily addicted to Uber and got a little to excited about their Uber Tree delivery service last year.

We’re also kinda fixated on hacking coolers to give us drinks.

But mostly we’re a great team who enjoys each other’s company and likes to do great work. Checkout more ISL fun on our Facebook page.

ISL Team