Over the past few years, iStrategyLabs has steadily grown and honed its service offering to include a diligent focus on the intersection of online and off. When Kroger - America’s largest grocer and second largest general retailer with 2,640+ stores – began a process last year to find a new Social Media Agency of Record, they found what they were looking for in us.
After a competitive review, we’re proud to announce that iStrategyLabs is Kroger’s new Social Media AOR and is now responsible for all social media activities for Kroger and 10 other banner brands across the US - King Soopers, City Market, Dillons, Gerbes, Fry’s, Ralphs, Smith’s, Food4Less, Foods Co., and QFC.
We couldn’t be more excited to be working with iStrategyLabs. Their creativity, inventiveness and best-in-class social media marketing capabilities make them the perfect partner for Kroger.
- Anne Maness, Sr. Marketing Manager, Kroger
This assignment presents a big opportunity for iStrategyLabs and Kroger. If we do our best work together – we’ll be able to enhance the customer experience for millions of people, in thousands of stores everyday.
- Peter Corbett, CEO, iStrategyLabs
New work for Kroger is rolling out as we speak. Check out the following:
Taste of Mexico Campaign Content:
Last week our Strategy team hosted AM/PM, our first ever coffee chat for digital Project Managers to discuss tools, tips, and challenges facing our community. We had a great turnout, with about thirty attendees from top DC agencies such as Viget, AKQA, and RepEquity. It was amazing to be around so many talented individuals, and hear their insights on project management tools, team structure, and project scope.
Really enjoying the first #AMPMDC! Love getting a peek into other agencies and seeing how their project managers get things done.
— Melissa Cahoon (@MECahoon) June 5, 2014
With all of the meet-ups for designers and developers, it’s a rare treat for digital PM’s to have their own space to exchange ideas and foster relationships. We’re hoping that AM/PM can serve that purpose!
Thanks to everyone that participated! With all the positive feedback we’ve received, we’re looking at hosting our second AM/PM chat later this summer. Stay tuned and join the conversation on the AM/PM twitter account!
The recruiting and hiring process sucks. A great team just wants to find another great team member. Simple, right?
The B.S. associated with job boards, recruiters, posturing/positioning/perk-promoting is so tired. Got beer? Ping pong? Retreats? Dogs in the office? Blah blah blah blah. Yes. We do. We all do. There were 3 dogs in the lab yesterday – it was mayhem. Lovely, lovely mayhem.
Everything sounds the same. All design/dev shops, startups or ‘innovation studios’ look formulaic now.
It all bores me.
What doesn’t bore me is fantastic fucking people. That’s who I want to meet. That’s who we want to hire. That’s who we are.
So let’s cut the shit.
If you’re a talented designer or developer email me at email@example.com so we can sync up.
If you want to get a better sense of our team, here’s a ridiculous amount of links, pics, and vids that will clarify what this place is really all about. Oh – and as the title suggest, if you join us you can either pet your new colleagues dogs or we’ll hand deliver a new pup straight to your door (hopefully from a local shelter). Not sure why we’d do this but it made for a pithy headline.
More about iStrategyLabs:
We have all-hand internal innovation days where we hang together for a day (usually a Friday) and work on company optimization and foster new ideas.
The ISL ladies sometimes use the company “Fun Fund” to get mani-pedis. Zach, our Creative Director, has been known to join them.
We’re addicted to stickers. Each team has their own.
The ISL dogs kinda run the place.
Sometimes, we get a lot of love from the press…
We have an unbelievable view from the top floor of a Dupont Circle office building.
We’re big eaters and total coffee snobs. We eat and work together in the kitchen a lot.
Sometimes we exercise. Half the office rides their bike to work.
We do a lot of rapid prototyping with 3D printers in the lab.
It does get weird sometimes. You really never know who’ll show up to a meeting.
We take pride in punking the internet. Like when we April Fooled people with Beardswipe.
We’re heavily addicted to Uber and got a little to excited about their Uber Tree delivery service last year.
We’re also kinda fixated on hacking coolers to give us drinks.
But mostly we’re a great team who enjoys each other’s company and likes to do great work. Checkout more ISL fun on our Facebook page.
BeardSwipe is the greatest invention since beards made men. It is revolutionizing mobile accessibility and security. It is an app that allows you to store your unique Beardprint using patented Beardprint Recognition Technology (BRT) to create a safe and convenient way of accessing your phone: by swiping your phone on your full and luscious beard.
BeardSwipe is also an April Fool’s stunt.
The iStrategyLabs team put together a full user experience to ensure the prank was completely believable. Users arrived at a striking single-page website that elegantly communicated the full offering of the BeardSwipe app. The site drove users to a marketing video, featuring many of our bearded and not-so-bearded team members. When users clicked the Download The App button they were taken to the iStrategyLabs website and informed that they had been pranked.
A full social media campaign on Twitter, Facebook and Instagram was created to support the stunt and drove over 75,000 site views, over 75,000 video views and 5.75 million Twitter impressions. The campaign was featured in VentureBeat, Huffington Post, and ABC News.
Fake Mobile App Screens:
Highlights from Media Coverage: