This Saturday, ISL will be putting on a free web conference entitled ContraryCon. The half-day event, kicking off at noon at 1776, will consist of a series of presentations in which speakers will present ideas in opposition to the popularly accepted trends in interactive design and development.
When I joined ISL in May, one of my first projects involved working on a logo mark for the conference as well as subsequent branding along with several other new hires (James, Rebecca, and Alyssa). Each of us was tasked with creating several logos on our own before coming together for group design team critiques.
The final logo mark, a criss-crossing “X” formed by back-to-back C’s, came from many personal iterations trying to explore the idea of contrarian views that would be expressed at the conference. Here’s a quick look at what went into crafting a mark for a contrary conference.
Many Many Iterations
Although the end logo may look sleek and simple, there were many different iterations that went into crafting the final crossing C’s. Between three designers, we ended up with 20+ different ideas of logomarks and typefaces before coming to the final product.
Just on my own, I explored concepts ranging from a canary in a coal mine (both a bird meant to warn workers and a song off of The Police’s Zenyatta Mondatta) to the idiom of the black sheep (“used to describe an odd or disreputable member of a group, especially in a family” – thank you Wikipedia) to a take on the clichéd speech bubble representing debate. All of my ideas were focused on ideas that go against the grain, offer debate, and seek attention. Unfortunately, they were all also a bit of a stretch when it came down to what they meant.
Shuffling Up the Conversation
The end goal of ContraryCon is to encourage attendees rethink how and why they work. Our amazing panel of speakers will be arguing for and against trends in design and technology. In essence, they’ll be mixing up the stale and complacent conversation so many of us are having every day.
This idea of remixing our thought process lead me to think of the shuffle icon. A simple cross of curved lines, the icon has come to represent the mixing of content. In the case of ContraryCon, words, ideas, and speeches will be shuffled and rethought.
What started as the everyday shuffle icon became a simplified cross, symbolizing a warning – a call for attention. Above you can see just a few of the many iterations on this simple shuffle idea that lead to the final deliverable.
The End Product
In the end, my final cross was paired with Norwester, a typeface chosen and slightly modified by James. Not only that, but our small team fleshed out a variety of collateral that will be displayed throughout the conference venue.
If you’re in the DC area this Saturday, make sure to come out and and get contrarian! For any more info on the event, check out the ContraryCon site.