If you’ve been paying attention lately, you’ve heard of Twitter’s new video sharing platform, Vine – a mobile-only app that lets you record and share 6-second video clips edited on the fly, in an incredibly fun and unique way. It combines the best of photo, video, stop-motion, and our favorite — animated GIFs.
Here’s how it works:
Sign into Vine with Twitter and that’s it, you’re ready to record. With Vine’s custom camera, video records when you tap and hold on your phone screen. Take your finger off the screen and Vine stops recording. The simple, real-time editing lets you create everything from simple 6-second un-cut videos, to more complex stop-motion clips and animations.
How brands are using Vine:
Across all industries, from food to gaming, brands have used Vine to foster online discussion with their fans and even tease new products. Here are a few great examples :
GE: It’s Raining Data
Gap: What shoes do you plan to wear with The 1969 Skimmer?
Rolling Stone: Guess Who’s on the cover
Nintendo of America: Check out what you get with the Wii U ZombiU Deluxe Set
A few of our personal favorites:
People have been shooting and sharing Vines non-stop since the service launched this past January.
Some cool Vine spin-off apps include Channel 6, ”a personalized channel of videos posted to Vine” (type a search term in the bottom left corner to sort and filter). Similarly, All Around the Vines pulls together a collection of Vine videos you might like based on category and tag. Here are a few of our staff favorite Vines:
Best of both worlds:
We worked with our client Embassy Suites to get them on Vine and create their #FirstPost to promote the delicious breakfast you can expect when you stay at an Embassy Suites hotel.
With all of these fantastic Vines in just over a month, we can’t wait to see what comes in the near future from fans and brands alike.
All-star interns Ryan Horgan and Zach Khan contributed to this article.