iStrategyBlabs

The World According To Facebook — iOS vs Android Usage In The World’s Most Populous Countries…Android Wins

worldmap_ios_android_cover

We pulled data from Facebook’s Advertising Platform and the United States Census Bureau to analyze device preference for Facebook users across the 50 most populous countries in the world.  The information we gathered is based on users’ purchase behaviors or intents, device usage, and more.

Take a look at the infographic below to see which mobile devices these other populous countries prefer.  Enjoy!

iSL_mapInfo_ios-android_Final_7_1_14

  • The three countries with the highest percentage of  users on Facebook — United Kingdom, United States, and Canada — were using iOS devices significantly more than they were using Android devices.
  • Only 5 of the 50 most populous countries in the world favor iOS devices, as opposed to the other 45 who favor Android.
  • China is the most populous country in the world with over 1 billion people. Only .06% of the population is on Facebook.  Of those 840,000 people, 280,000 use an iOS device.
  • Over 50% of the total selected population uses Android while only 22% uses iOS.

 

The Mobileys: Now Accepting Applications!

Announcing The Mobileys


Attention, attention, The Mobileys are here
Calling all mobile app entrepreneurs far and near
Apps that benefit our nation will compete
And be judged by some of the industry’s elite
For the chance to win $10,000 dollars in seed money
No… I swear… we’re not being funny
So tell all the developers and app creators you know
themobileys.com is where they should go.

 

But actually tell everyone you know. Thanks.

 

For the 2nd year in a row, Mobile Future is working with the team at iStrategyLabs to run The Mobileys, a mobile app competition that gives out $20,000 in seed money and the opportunity to work with an experienced and influential judging panel to a mobile app, service or other product that makes our world a better place. If you or someone you know has an app, service or product that fits the build, we’d HIGHLY recommend applying or telling them to apply to The Mobileys.

 

And while you’re here, check out this Venture Beat post about it!

 

mobileysparty mobileysinuse Mobileys1

Kroger Taps iStrategyLabs as Social Media Agency of Record

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kroger.logoOver the past few years, iStrategyLabs has steadily grown and honed its service offering to include a diligent focus on the intersection of online and off. When Kroger - America’s largest grocer and second largest general retailer with 2,640+ stores – began a process last year to find a new Social Media Agency of Record, they found what they were looking for in us.

After a competitive review, we’re proud to announce that iStrategyLabs is Kroger’s new Social Media AOR and is now responsible for all social media activities for Kroger and 10 other banner brands across the US - King Soopers, City Market, Dillons, Gerbes, Fry’s, Ralphs, Smith’s, Food4Less, Foods Co., and QFC.

We couldn’t be more excited to be working with iStrategyLabs. Their creativity, inventiveness and best-in-class social media marketing capabilities make them the perfect partner for Kroger.

- Anne Maness, Sr. Marketing Manager, Kroger

This assignment presents a big opportunity for iStrategyLabs and Kroger. If we do our best work together – we’ll be able to enhance the customer experience for millions of people, in thousands of stores everyday.

- Peter Corbett, CEO, iStrategyLabs

New work for Kroger is rolling out as we speak. Check out the following:

Taste of Mexico Campaign Content:

Taste of Mexico Guac Surf Tweet

Taste of Mexico Timeline Image

Announcing Taste of Mexico on Facebook

kroger.guaca.smash.2

Investigating Browersify: The Development Tool That Lets You Write Modular Code For Use In Browser

Screen Shot 2014-06-16 at 3.55.31 PM

A while back, the engineering team adopted AngularJS as the front end JavaScript framework of choice. Not every project we work on requires a framework like Angular, but when we need one — it’s where we go. This post, however isn’t about Angular itself — or why we chose it — it’s about how we manage the multitude of files associated with using such a framework. Every FED (front end developer) knows that simply using a separate script tag to include all files does not scale very well. Most take to simple concatenation, allowing them to use one js file for their app code. This also works, but can get out of hand and also forces you to either pollute the window namespace or create your own namespace in order to access various components outside of their respective files.

Our development team decided that a more modular approach was appropriate to solving this problem, so we turned to Browserify. Browserify brings node.js style require statements to the browser. We can write code that looks like this:

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// mainCtrl.js
(function(angular){

   module.exports = [‘$scope’, function($scope){
      $scope.theThings = [ ‘thing1’, ‘thing2’, ‘thing3’ ];
   }];

}(window.angular));

// fooCtrl.js
(function(angular){

   module.exports = [‘$scope’, function($scope){
      $scope.foo = ‘bar’;
   }];

}(window.angular));

// controllers.js
(function(angular){

   var controllers = {
      MainCtrl: require( ‘./mainCtrl’),
      FooCtrl: require(‘./fooCtrl’)
   };

   // a utility module to dynamically attach modules
   require( './moduleUtils' )
    .forModule( myApp.controllers' )
    .setType( 'controller' )
    .injectAll( controllers );
}(window.angular));

// finally in app.js
(function(angular){

   angular.module(‘myApp’, [
      ‘myApp.controllers’,
      ‘myApp.services’,
      // …. and so on
   ]);

}(window.angular));

Using a build system, we point Browserify to app.js and that’s it! Another benefit to using browserify is that many node modules are automatically compatible and can be used in the browser. At the end of the day, Browserify is the best tool for allowing us to handle code in different files and keeping it all modular.

AM/PM, Recap of Our First Digital PM Event

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Last week our Strategy team hosted AM/PM, our first ever coffee chat for digital Project Managers to discuss tools, tips, and challenges facing our community. We had a great turnout, with about thirty attendees from top DC agencies such as Viget, AKQA, and RepEquity. It was amazing to be around so many talented individuals, and hear their insights on project management tools, team structure, and project scope.

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With all of the meet-ups for designers and developers, it’s a rare treat for digital PM’s to have their own space to exchange ideas and foster relationships. We’re hoping that AM/PM can serve that purpose!

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Thanks to everyone that participated! With all the positive feedback we’ve received, we’re looking at hosting our second AM/PM chat later this summer. Stay tuned and join the conversation on the AM/PM twitter account!