Gone are the days of simply placing your business card into the plastic bowl aka a black hole. No longer will you be wait anxiously to see if you are in fact the winner of that free sandwich or t-shirt.
Say hello to the Superbowl, the latest twist on the boring business card fish bowl. Put it out on your counter or at your tradeshow booth, and a simple LED matrix instantly tells you whether you have won. We even created a push-button admin interface to pre-determine the chances of winning. Check it out:
Here is how it works:
The Superbowl detects cards much in the same way that a laser trip wire works. On one side of the slot is a photoresistor that detects the light intensity and on the other is an ultra bright focused LED. When the photoresistor detects a noticeable decrease in light output, the Superbowl triggers the prize selection algorithm.
Pretty slick, we know. Please note that there’s a 0% chance we’ll actually be able to call this thing the “Superbowl”.
Hi there. We’ve been supporting our friends at Enstitute since they launched last year, as we truly believe that the best way to learn is to ‘learn by doing’. We’re looking for a 2014 apprentice to work closely with our executive and (newly formed) product team, to help build something special and bring something new into the world.
Although we’ve been talking on interns and the occasional design/dev apprentice for years, we’re now on the hunt for something/someone a little different. This guy/gal is wicked smart, eats web/mobile trends for breakfast, understands why/how hardware and software are coming together, and most importantly is hungry for a big challenge. Ideally, they have some background in programming, or at the very least have a deep understanding of the contemporary tech landscape.
The current deadline for application closes on 2/16, so this week is your week to apply. Read all about Enstitute, and help us find our next apprentice!
Our beloved Social Cooler just got a 2014, iBeacon inspired face-lift. Previously triggered by Foursquare check-ins, the Social Cooler now utilizes proximity based Bluetooth Low Energy (BTLE) as its opening prompt.
For the BTLE set up to function there are two necessary components: a peripheral and a central signal. An iPhone advertises its data (peripheral signal) and an iPad connected to the cooler listens for the devices in range (central signal). The iPad then sends a signal to the server with the number of devices in range and the server responds by sending a signal back to the Social Cooler when the preset number of devices are in range (in this case we ‘required’ a threshold of 4).
Proximity = Beer? Yes please.
When we started DCWEEK back in 2010 and grew it from 0 to 12,000 attendees we knew the demand for connectivity among innovators in the nation’s capital was insatiable.
We also knew that even at that level, we were thinking too small – so we sunset DCWEEK in order to make room for something bigger. Today, we’re happy to announce that The Challenge Festival is exactly that “bigger thing”.
All the info you could want is on the festival website here and you can see the full festival deck below.
1776 is the creator and lead producer for the festival, and iStrategyLabs is responsible for all design/dev and for producing a massive, 2000-3000 person closing party on May 17th. If you want to know more about sponsorship opportunities just hit me up at firstname.lastname@example.org or email our CMO, DJ Saul, at email@example.com. See you out there!
Because of NFL regulations, brands are not allowed to actually use the official name of Sunday’s event (hint: it rhymes with Stupor Troll) or the participating team names (The Denver Wild Horses and the Seattle Ocean-bound Predatory Birds) without permission.
Be careful to stick with these regulations when posting, blogging or tweeting!
Here’s 10 clever ways to reference the “event” without violating any copyright laws:
- The Big Game: in 2013 it was the most watched telecast so “big” might be an understatement.
- Super Sunday: it’s like Black Friday and Cyber Monday for football!
- Football’s Big Night: in some households this could mean every Sunday and Monday night during regular season.
- The 48th Annual Last Football Game of the Season: because truth.
- Not Halftime: although actual halftime is a big deal. Roughly 3 million people tuned in just to watch Madonna perform in 2012.
- Wholetime: because everyone likes a good play on words.
- Excuse to drink on a Sunday: as if you need an excuse to power through one of the 57.1 million cases of beer that will be sold.
- Puppy Bowl for Humans: did you know they’re doing a kitten bowl too? Copy cats.
- The sporty stuff around the great commercials: airtime is running an average of $150,000 per second so the sporty stuff better be good.
- Superb Owl: Not a Harry Potter reference.
Or you can just do this: