We pulled data from Facebook’s Advertising Platform and the United States Census Bureau to analyze device preference for Facebook users across the 50 most populous countries in the world. The information we gathered is based on users’ purchase behaviors or intents, device usage, and more.
Take a look at the infographic below to see which mobile devices these other populous countries prefer. Enjoy!
- The three countries with the highest percentage of users on Facebook — United Kingdom, United States, and Canada — were using iOS devices significantly more than they were using Android devices.
- Only 5 of the 50 most populous countries in the world favor iOS devices, as opposed to the other 45 who favor Android.
- China is the most populous country in the world with over 1 billion people. Only .06% of the population is on Facebook. Of those 840,000 people, 280,000 use an iOS device.
- Over 50% of the total selected population uses Android while only 22% uses iOS.