How to Win March Madness on Social Media


Hint: Win March Madness in real life.

There’s a funny thing that happens when a sports team has a good season; they gain fans.

Fairweather fans (e.g. Drake) switch to support whatever team happens to be successful at the time. And believe you me, there are a lot of them.

So I tested a hypothesis on a little known tournament called March Madness. I wanted to see if the Facebook fan growth rate of the colleges in the tournament’s athletics pages would rise and fall based on their performance. Guess what? It did.

There was a direct correlation between performance and Facebook fan growth rate. The rate of new fans increased after wins and declined after colleges were cut. Here is a breakdown of the Final Four!

Screen Shot 2014-04-09 at 7.17.21 PM
An unexpected champion, UConn took it all the way with many exciting and surprising wins that caused increasingly larger spikes in growth rate.

Screen Shot 2014-04-09 at 7.20.17 PM

Kentucky also made it to the championship game with several big wins that caused huge spikes in fan growth rate. Once they lost in the final game, the growth rate dropped.

Screen Shot 2014-04-09 at 9.29.14 PM

Florida was expected to go the distance, so their growth rate  remained relatively consistent. Their win against Dayton to get into the Final Four caused a spike in growth rate, but their growth rate dropped after losing to UConn.

Screen Shot 2014-04-09 at 9.29.28 PM

Wisconsin’s biggest win against number 1 ranked Arizona caused a massive spike in growth rate. After they lost to Kentucky in the Final Four, their growth rate dropped off.

Take a look at two teams that performed differently than expected:

Screen Shot 2014-04-09 at 10.03.55 PM

Syracuse was expected to go the distance. Instead they lost in their second game to Dayton. After their early loss, their fan growth rate became lower for the rest of the tournament.

Screen Shot 2014-04-09 at 10.04.08 PM

Dayton was a VERY unexpected team that went very far before finally losing to number 1 ranked Florida. Each win came with a bigger spike in growth rate before dropping off after their loss.

The takeaway from all of this is that real world events have a direct effect on social media. Take advantage of it. Real-time marketing can be incredibly lucrative if done correctly. If you are performing well, users are ready and willing to jump on board your bandwagon.

BeardSwipe: April Fool’s 2014 Recap


BeardSwipe is the greatest invention since beards made men. It is revolutionizing mobile accessibility and security. It is an app that allows you to store your unique Beardprint using patented Beardprint Recognition Technology (BRT) to create a safe and convenient way of accessing your phone: by swiping your phone on your full and luscious beard.

BeardSwipe is also an April Fool’s stunt.

The iStrategyLabs team put together a full user experience to ensure the prank was completely believable. Users arrived at a striking single-page website that elegantly communicated the full offering of the BeardSwipe app. The site drove users to a marketing video, featuring many of our bearded and not-so-bearded team members. When users clicked the Download The App button they were taken to the iStrategyLabs website and informed that they had been pranked.

A full social media campaign on Twitter, Facebook and Instagram was created to support the stunt and drove over 75,000 site views, over 75,000 video views and 5.75 million Twitter impressions. The campaign was featured in VentureBeat, Huffington Post, and ABC News.

Fake Mobile App Screens:


Landing Page:

Screen Shot 2014-03-31 at 7.43.34 AM Screen Shot 2014-03-31 at 7.43.47 AM Screen Shot 2014-03-31 at 7.44.02 AM Screen Shot 2014-03-31 at 7.44.13 AM Screen Shot 2014-03-31 at 7.44.26 AM Screen Shot 2014-03-31 at 7.44.34 AM


Highlights from Media Coverage:

Screen Shot 2014-04-07 at 3.34.56 PM

Screen Shot 2014-04-01 at 12.35.18 PM


Video Stats:

Screen Shot 2014-04-09 at 8.07.06 AM Screen Shot 2014-04-09 at 8.11.15 AM

Website Stats:

Screen Shot 2014-04-07 at 4.45.55 PM

Twitter Impressions:

Screen Shot 2014-04-07 at 4.50.39 PM


Take An Instant Selfie With This Magical Mirror


Meet S.E.L.F.I.E., the “The Self Enhancing Live Feed Image Engine”. Triggered by simply standing in front of the mirror and holding a smile, hidden LED’s indicate a countdown, then simulate a “flash” as your photo is taken. The photo is then automatically posted to Twitter (with a watermark/logo).

Find out how it works and see it in action:

A MacMini powers the facial recognition software:


The LEDs (controlled by an Arduino) visualize the countdown timer:


All components are hidden behind the 2-way mirror:


A custom vinyl graphic on the floor let’s you know exactly where to stand:


Want one for yourself? Have some ideas for our next experiment?  Hit us up!

BeardSwipe: The Greatest Invention Since Beards Made Men

islBlog_cover (1)

Introducing BeardSwipe.

Here at iStrategyLabs we are constantly striving to bring you new and innovative solutions that push the boundaries of how we engage with technology. From the release of PiePal to our Social Cooler line, we love inventing products that make your life just that much easier.

That’s why, today, we are introducing BeardSwipe, the latest in mobile accessibility. All you have to do is have facial hair swipe.

See how it works:



RSVP: Challenge Festival Closing Party Hosted by iStrategyLabs

Challenge Festival Banner

If you’ve experienced DCWEEK or SMWWDC, you know iSL can throw a party.  The 1776 Challenge Festival will be no exception.  Come celebrate the end to an awesome week in the nation’s capital — an evening full of festivities and recognition of the innovative solutions and incredible startups aimed at solving the world’s greatest challenges.


WhereIdeaSpace // Located at 300 Tingey St SE, Washington DC 20003

When: May 17th // 7pm – 3am.


>Meet the (3) finalists of the Challenge Festival and see their (award) winning products

>Experience live art by No Kings Collective

>Dance the night away to our DJ // Live Music

>Mingle and make friends in the #DCTECH community

> Make new connections and build on the old.

> Hang out at the up-and-coming IdeaSpace — a unique space for thinkers, makers, and doers to be inspired, learn, collaborate, create, and build.

> Celebrate our thriving #DCTECH community.

Screen Shot 2014-03-26 at 3.00.27 PM

IdeaSpace 1

IdeaSpace 2

Screen Shot 2014-03-26 at 2.57.55 PM

Screen Shot 2014-03-25 at 5.41.33 PM

Screen Shot 2014-03-25 at 5.41.23 PM

Screen Shot 2014-03-25 at 4.55.26 PM

Screen Shot 2014-03-25 at 4.54.50 PM

Screen Shot 2014-03-25 at 4.55.10 PM