iStrategyBlabs

What’s Trending On Facebook? A Touchscreen Visualization Of The Trends API, Live At F8!

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We’ve recently been named a Facebook Media Solutions Partner, and have been working on multiple projects for Facebook from hardware prototypes to data visualization. We’re excited to unveil our latest work: a real-time touchscreen data visualization of the Facebook Trends API, live right now at Facebook’s F8 Developer Conference.

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Our visualization is a depersonalized view of the most popular conversations happening around the world on Facebook, using the Trends API to show the top conversations across nine different categories: Sports, Entertainment, Business, Politics, Science, Technology, Health, Disaster, Strange, Celebrity, Crime, and Lifestyle.

It’s a JavaScript based web app that pulls data from three Facebook API’s (Trends, Topic Insights, Graph) and displays them in a beautiful WebGL environment with touchscreen interface. Here’s how it works:

Visitors see a universe of Trending topics:

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Visitors click into a Trend:

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Visitors tap on posts to see contributing content:

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Visitors can also browse and filter by category:

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Check out some more photos of the visualization in action at F8:

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Mr Robot Hacks SXSW – A Promo for USA Networks New Series

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What better way to launch the new USA Network hacker series, Mr. Robot, than to hack SXSW.

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image1Mr. Robot took SXSW by storm and created an experience that not only launched the show to the public, but also promoted the pilot screening at SXSW, and drove interest online through social. In order to spread the word, we accessed SXSW’s beacon network in four key locations that broadcasted a predetermined message to peoples’ phones when they were in proximity of the devices; this gave attendees a sense that Mr. Robot was watching their activity and helping them “hack” SXSW.

In addition to these beacon push notifications we deployed 30 “hackers” on the ground to execute a curated schedule of choreographed vignettes, which garnered festival wide attention from SXSW attendees — sparking conversation and prompting social media interactions (a lot of selfies were taken). IMG_4014

Throughout the four days of activations, the Mr. Robot hackers handed out “White” and “Black” cards to passersby. White cards were informational, and guided attendees to open the SXSW app in order to receive push notifications from Mr. Robot. White cards also served as a prompt for social amplification; selfies taken with a hacker earned participants a black card. Black cards were $10 vouchers redeemable at participating SouthBites food trucks, the Intercontinental Stephen F’s Bar & the Hideout Cafe.

Our efforts paid off, garnering nearly three million impressions  generated by the campaign online. The beacon pushes made a significant portion of the 30,000+ person SXSW festival keenly aware of Mr. Robot’s  premier on USA Network, ultimately driving people to the show’s premiere screening at the Vimeo Theater. The show went on to win the festival’s 2015 Film Audience Award for Episodic.  More soon!

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Beardswipe Named Finalist in 2015 Shorty Awards

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Beardswipe is a finalist in the 7th Annual Shorty Awards. It’s not a hoax.

ICYMI: For April Fools 2014, iStrategyLabs launched a “product” called BeardSwipe — a mobile application that allows bearded men to easily access their devices by simply rubbing their phones against their facial hair. #BecauseBeards

The Shorty Awards honor the best people and organizations on Twitter and social media. We’re up against Ikea, Ford, Chester Cheetah and more.

Wish us luck! Our facial follicles are tingling with excitement.

ASME IShow – Where Hardware Meets Social Innovation

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ISL is excited to work with ASME again this year to put on the Innovation Showcase – a global competition that challenges aspiring hardware engineers to showcase prototypes they’ve designed for social good. Hundreds of engineers have already submitted their prototypes, and we’re expecting many more before the application deadline on March 15th. This year’s showcase boasts an impressive $500K in prizes across the show’s three host countries: the US, India, and Kenya. After an initial round of social voting powered by ISL (and a people’s choice award of $1,000), 30 finalists will be invited to present their prototypes in person to our esteemed panel of judges:
  • Noha El-Ghobashy (@ghobashy), Founding President of Engineering for Change, LLC & Managing Director of Engineering Workforce and Global Development at ASME
  • PR Ganapathy (@prganapathy), President at Villgro Innovations India
  • Bob Hauck, Chief Mechanical Engineer at GE Healthcare
  • Heather Fleming (@heatherfleming), Founder of Catapult Design & Pop!Tech Social Innovation Fellow
  • Ben Wald, Founder & CEO of Spartan Systems
  • Kamau Gachigi (@KamauFabLab), Executive Director of the Gearbox in Kenya
Three innovators per location will receive a share of $50K in cash in addition to invaluable design and engineering reviews delivered by industry experts. So if you’re an engineer with an innovation to pitch, what are you waiting for?
Here are some examples of past competitor’s prototypes, gif’d out for your viewing pleasure:
Amos Winter’s (@amoswinter) go anywhere wheelchair, the Freedom Chair:
 Josh Kearns’ charcoal-driven water filtration system:
BBOXX’s (@BBOXX_HQ) portable solar powered generator:
We can’t wait to see the amazing concepts engineers from around the world will bring to this year’s IShow! Follow @ASMEIShow on Twitter to keep up with 2015′s mind-blowingly innovative prototypes. Better yet, tell your engineering friends to apply to the IShow by March 15!

Social Memo: Facebook Organic Reach Isn’t Dead – 5 Tips To Increase Your Reach!

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Before we begin, if you missed last month’s social memo, give it a read as it lays the foundation for this next installment. Here we go!

Facebook Organic Reach is not dead. Here are 5 tips you can use to increase your reach. 

1) Stop producing promotional content.

If you’re currently filling your Facebook Page’s content calendar with coupons, direct sales, or highly promotional content then it’s time to stop.

2) Learn what your fans actually like.
If you are creating content just because you think you should, with no real strategy and no conception of what your fans will actually respond to, you’re doing it wrong. Page Managers need to periodically perform social audits to see what type of content is generating the most engagement.

Additionally, Page Managers have access to Facebook Audience Insights — a tool that gives great information on fans’ demographics, occupations, locations, and other relevant Facebook pages. Use these resources to your benefit and leverage the data to generate content that will better resonate with your fans.

3) Utilize Influencers
You need to start valuing the impact an Influencer can make on your social reach. Influencers are social media mavens that have created a strong following in both quantity and quality. Influencers can really add to your efforts towards expanding your social presence as that Influencer has already done so much work to create their following and develop trust with their fans. So, when they share your content those fans will at least give it a chance as it was pushed to them from a reliable source.

4) Make sure your fans are following you
Have all of your email subscribers liked your page? What about your Twitter followers? What about repeat customers? You are most likely missing out on some organic reach because not all of your fans are Facebook fans. Send out an email to your most loyal customers asking them to like you on Facebook. See if you get a increase in likes. If you do, you are increasing your potential organic reach!

5) Buy Ads to Increase Fan Affinity! 
Whoa whoa whoa! We are talking about organic reach, right? Right. So why am I telling you to go and spend money? Well, you need to understand how Facebook works. One of the key elements of Facebook’s Edge-rank algorithm is the principal of Affinity. This is essentially how connected a fan is to your page and content. If a fan is constantly liking or sharing your content they will have a higher affinity for your page and thus continue to see your content.

Lets say you haven’t done the best job pushing quality content to your page and/or you’ve been spending too much of your time publishing overly-promotional advertisements. This has created a lower affinity for your page. Now you’ve learned the errors of your ways and are ready to create some killer quality content (possibly based off the data you gained from learning about your audience, read: Tip 2). That “bad” content has done some serious damage to your page’s affinity score, so even though you are putting better content on your page, your fans may not see it. This is because of the amount of inactivity they have had towards your page’s previously poor content.

This is where a smart ad-buy can get you back in the game. By putting money behind your best content and targeting your audience, you can rebuild the affinity with your fans thus increasing your organic reach.