iStrategyBlabs

iSL’s Adventure to the Core 77 Conference

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Field trips are always a treat for our team — it’s so great to see the work happening in our industry across the country. Several of us recently attended the Core 77 Conference to learn more about designing, manufacturing, and innovating with physical objects.

Core 77 Conference 2014

The conference was an amazing experience for our team. We’ve built lots of awesome social machines connecting the physical and digital worlds, and as we continue to build out an industrial design practice, this immersive 1-day event was well-timed for our hungry minds.

All of the talks were incredible, but the two that really resonated with us were the +POOL project and Carla Diana’s book Leo the Maker Prince.

We heard from Dong-Ping Wong about his enormous and groundbreaking project + POOL. The goal of the project is to put a giant floating swimming pool into the rivers of New York City. The pool will filter the river’s water so that the water in the pool is safe for people to swim in — an innovative solution for a city surrounded by water that’s too dirty to interact with. His team’s experience over the past four years bringing the project closer to fruition was so  different from our internal process, involving so many more parties and moving pieces — it was a treat to peek behind the curtain of such an awe-inspiring project.

Plus Pool NYC

We also got a tour of a Carla Diana’s Leo the Maker Prince, a fiction story that teaches the concept of 3D printing to people of all ages. Involving the next generation in such a simple but fun way is crucial to inspiring future innovation, and it was great to hear about a project that aims to do just that.

Leo the Maker Prince by Carla Diana

Many of the other talks at this year’s conference centered around responsibility in design — making sure that when given the opportunity to design something, that it is done with regard to the environment as well as everyone who will interact with what is created.

 

Two major takeaways:

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As designers, we (have the best job in the world) get to make things that are used every day; it’s important that we take the time to make sure that they are benefiting the people who use them.
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We need to consider the context in which our products are used; an idea might seem perfect in the lab, but we won’t know anything for sure until we get out into the field and test the prototype in the desired context.

Thanks to everyone at Core 77 who worked so hard to make the conference a great experience!

iStrategyLabs team at Core 77

iStrategyLabs Opens DUMBO Brooklyn Office and More

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Hi All! We’ve got a lot of exciting news over here. I’ll keep it short, so here it goes:

We’re opening an office in Dumbo, Brooklyn, NYC. I’m going to be leading the office and splitting my time between DC & NYC.  View from the ISL NYC roof:

[Read] Kroger has selected ISL as their Social Agency of Record!

[Read] Our Twitter SELFIE mirror went viral. Tweets a pic if you smile.

[Read] The hack above turned into an Twitter Mirror project for E3!

[Read] We’ve grown to 50+ people and are moving the DC office to the old Wonder Bread Factory. 17,000 SF of creative technology!

[Read] We’ve launched the 2nd annual Mobileys. $20,000 up for grabs!

[Read] One of our latest internet connected devices give you real-time train, bike and weather info. We call it Transit.

 

The World According To Facebook — iOS vs Android Usage In The World’s Most Populous Countries…Android Wins

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We pulled data from Facebook’s Advertising Platform and the United States Census Bureau to analyze device preference for Facebook users across the 50 most populous countries in the world.  The information we gathered is based on users’ purchase behaviors or intents, device usage, and more.

Take a look at the infographic below to see which mobile devices these other populous countries prefer.  Enjoy!

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  • The three countries with the highest percentage of  users on Facebook — United Kingdom, United States, and Canada — were using iOS devices significantly more than they were using Android devices.
  • Only 5 of the 50 most populous countries in the world favor iOS devices, as opposed to the other 45 who favor Android.
  • China is the most populous country in the world with over 1 billion people. Only .06% of the population is on Facebook.  Of those 840,000 people, 280,000 use an iOS device.
  • Over 50% of the total selected population uses Android while only 22% uses iOS.

 

The Mobileys: Now Accepting Applications!

Announcing The Mobileys


Attention, attention, The Mobileys are here
Calling all mobile app entrepreneurs far and near
Apps that benefit our nation will compete
And be judged by some of the industry’s elite
For the chance to win $10,000 dollars in seed money
No… I swear… we’re not being funny
So tell all the developers and app creators you know
themobileys.com is where they should go.

 

But actually tell everyone you know. Thanks.

 

For the 2nd year in a row, Mobile Future is working with the team at iStrategyLabs to run The Mobileys, a mobile app competition that gives out $20,000 in seed money and the opportunity to work with an experienced and influential judging panel to a mobile app, service or other product that makes our world a better place. If you or someone you know has an app, service or product that fits the build, we’d HIGHLY recommend applying or telling them to apply to The Mobileys.

 

And while you’re here, check out this Venture Beat post about it!

 

mobileysparty mobileysinuse Mobileys1

Kroger Taps iStrategyLabs as Social Media Agency of Record

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kroger.logoOver the past few years, iStrategyLabs has steadily grown and honed its service offering to include a diligent focus on the intersection of online and off. When Kroger - America’s largest grocer and second largest general retailer with 2,640+ stores – began a process last year to find a new Social Media Agency of Record, they found what they were looking for in us.

After a competitive review, we’re proud to announce that iStrategyLabs is Kroger’s new Social Media AOR and is now responsible for all social media activities for Kroger and 10 other banner brands across the US - King Soopers, City Market, Dillons, Gerbes, Fry’s, Ralphs, Smith’s, Food4Less, Foods Co., and QFC.

We couldn’t be more excited to be working with iStrategyLabs. Their creativity, inventiveness and best-in-class social media marketing capabilities make them the perfect partner for Kroger.

- Anne Maness, Sr. Marketing Manager, Kroger

This assignment presents a big opportunity for iStrategyLabs and Kroger. If we do our best work together – we’ll be able to enhance the customer experience for millions of people, in thousands of stores everyday.

- Peter Corbett, CEO, iStrategyLabs

New work for Kroger is rolling out as we speak. Check out the following:

Taste of Mexico Campaign Content:

Taste of Mexico Guac Surf Tweet

Taste of Mexico Timeline Image

Announcing Taste of Mexico on Facebook

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