We at the lab are fairly stoked over the latest project to roll off our digital presses. For the last two months we’ve been working hand-in-hand with our friends at The Capital Area Food Bank to redesign their website, re-tool their language, build a social media strategy, and craft a short animation that explains their cause.
When it came to the website, our goal was clear: we needed to create an inviting, easy-to-navigate site that reflected the CAFB’s brand and enabled visitors to find the information they needed. We also sought to engage the DC-wide hunger community by incorporating some robust social media tools. Finally, we needed a way to educate visitors and communicate the problem of hunger in the DC area with the most concise, emotionally resonant content possible.
I led the design / creative direction, working to find a look-and-feel that matched the CAFB’s warm, approachable, community-focused brand. We employed oranges, browns and other colors of the harvest to suggest nourishment and warmth. The ridiculously talented Zvi Band handled all development of the WordPress-based backend. The choice of WordPress — a personal favorite of ours — means that in addition to looking great, the site is easily editable by the CAFB staff themselves. If you click on the image below, it’ll take you to the Capital Area Food Bank’s new site.
While we are great believers in expertly crafted copy, we are always quick to evangelize about the power of video. As we have for many clients in the past (check out our other animation work: Share Our Strength, FanGamb, and ShareMeme), we determined that a short animation was the surest way to communicate the CAFB’s mission in a powerful, easy-to-consume and easy-to-share fashion. Along with the CAFB team, I wrote the script and handled visual design, while our animation wizard, Brock, tackled the formidable After Effects work. Click below to play the new video.
Please take a moment and visit the CAFB’s new site, and be sure to let us know what you think!
Have a happy Thursday everyone,