On June 3, iStrategyLabs produced and released for Mobile Future the “United States of Wireless,” an infographic that highlights the ever-changing and competitive mobile marketplace.
Our approach for this infographic was a little different than the last few we have put together. Rather than depicting each stat on its own in a different section, we took a more holistic approach to the data and illustrated an overall story in a fluid, whimsical narrative.
Queueing off the original title for the infographic “Mobile Snapshot” (which was later changed, but still proved a useful starting point), we brainstormed scenes that were often heavily photographed and which could be represented in an elongated vertical fashion (to accommodate our publishing context—the Mobile Future blog). We first settled on a footrace, because as a sporting event, lots of photos were taken, and a racetrack could logically be represented in a linear vertical fashion.
Although the racetrack idea didn’t totally pan out, we still liked the idea of people running while using mobile phones. We thought—where do people run, hang out during the Spring (bringing a seasonal context into the mix), do a lot of different activities, and take a lot of pictures? The park!
With a scene-at-the-park concept in hand we brainstormed fun things people do at the park and creative ways to make them represent our infographic’s statistics.
See below for some behind-the-scenes sketches:
And the full infographic here: