If you’ve followed our blog over the years, you’ll know that we love diving into the Facebook Advertising Platform to analyze and report on everything from Facebook Demographics to Fascinating Social Media Statistics. This year, we’re releasing a quarterly report on key brand rivalries on Facebook, looking at their quarterly growth and share of Brand Affinity, i.e. “people who have expressed an interest in or like pages related to a [Brand]”.
Check out the Q1 report & key insights below, and stay tuned for the Q2 update this Summer!
1) Burger King crushed McDonalds in terms of “% Q1 growth” with 50% growth versus 10% growth. Burger King still lags far behind McDonald’s in overall percent share of brand affinity but The King is gaining ground quickly.
2) While Starbucks remained stagnant, Dunkin Donuts grew by almost 19% in Q1, closing the gap on share of brand affinity as well.
3) Coke maintains its dominance over Pepsi, with 70% share of brand affinity and more than 2x Q1 growth and overall brand affinity.
4) Domino’s saw a sharp decline in brand affinity, likely due to their rebrand from Domino’s Pizza to Domino’s, as affiliated pages of “Domino’s Pizza” were altered and no longer roll up into the top line number reported here.
5) Visa’s impressive Q1 growth (36.4%) also comes around the same time as its Costco deal (supplanting American Express as the retail warehouse giant’s credit card partner). Well played.
NOTE: As these #’s are pulled directly from the Facebook Advertising platform (In January and again in April 2015), we can’t account for potential factors such as fake profiles, timing of algorithm changes, deactivated accounts, or accounts of the recently deceased. Email firstname.lastname@example.org if you want the complete data set.