GE Garages DC Opens – Remake The Capital With Your Fellow Innovators!


Are you a maker, hacker, tinkerer or innovator of some kind? If so you’re going to love GE Garages DC.

From March 21 to – April 9th, GE is opening up a hands-on maker space pop-up right in the Golden Triangle area of downtown DC (map).

The full calendar is here – register FAST before everything books up. Use #Garages2014 for live updates.

iStrategyLabs will be powering several sessions including a Founders Forum, Entrepreneur & Investor Panel (RSVP), and several design/build sessions where people will create a Weather Clock. GE has also graciously sponsored this month’s DC Tech Meetup where over 800 people will come out to see demos by early stage start-ups.

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In the past iStrategyLabs has worked with GE on their Garages Program at SXSW. If you haven’t see it yet – have a look at the GE Social Fridge we built and the full GE Garages experience, powered by the Sub Rosa crew:

GE Garages DC













Announcing: The Challenge Festival – A Disruptive Startup Experience


1776_challengeFestival_logoWhen we started DCWEEK back in 2010 and grew it from 0 to 12,000 attendees we knew the demand for connectivity among innovators in the nation’s capital was insatiable.

We also knew that even at that level, we were thinking too small – so we sunset DCWEEK in order to make room for something bigger. Today, we’re happy to announce that The Challenge Festival is exactly that “bigger thing”.

All the info you could want is on the festival website here and you can see the full festival deck below.

1776 is the creator and lead producer for the festival, and iStrategyLabs is responsible for all design/dev and for producing a massive, 2000-3000 person closing party on May 17th. If you want to know more about sponsorship opportunities just hit me up at or email our CMO, DJ Saul, at See you out there!

Welcome to the Challenge Festival from 1776

10 Must See Digital Plus Physical Hacks That Will Blow Your Mind


Social Machines

It’s no secret that iStrategyLabs loves hacking the physical world to create Social Machines™ that excite and delight people. Just check out any of our projects and you’ll see what I’m talking about. To get you inspired for what’s to come this year, I put together some of my favorite hacks that any marketer, designer, developer or entrepreneur would love. Here it goes!

1. [Video] BOX: explores the synthesis of real and digital space through projection-mapping on moving surfaces.

2. [Video] inForm: a Dynamic Shape Display that can render 3D content physically

3. [Video] PiePal: Ordering Pizza With The Push of a Button (by ISL full post)

4. [Video] PaperDude: Oculus Rift + Kinect + KickR

5. [Video] Push for Ultrabook by Intel

6. [Video] Cubli: the cube that can can jump up and balance on its corner

7. [Video] Budweiser Red Light – lights up when your team scores

8. [Video] MillerCoors REDD’s Apple Ale Launcher: Destroy a bar over the net

8. [Site] MYO: The Gesture Control Armband

9. [Video] Perch: Interactive Retail Displays

10. [Video] Nickelodeon’s SpongeBob Skill Crane (by ISL, full post)

Peter Corbett to Keynote MoDevEast: Hacking Digital & Physical


By now I hope you’re aware that I love working at the intersection of digital and physical. Our Social Machines offering is all about that. Our experiments like Piepal are focused on that too.

This coming December 12-13 I have the chance to share my view for this emerging space with hundreds of innovators at the MoDevEast conference (use the code STLB13 to get 10% off at registration).

My keynote will kickoff the day at 9am on the 13th (details). If you’re curious, you can hear a podcast promo of the session here. If that’s not enough for you, I’ll also be doing a workshop on “Marketing Magic for Hackers, Hustlers and Corporate Campaigners.” Details here.

If one ISL team member weren’t enough, you can also catch Ali Felski, Senior Designer at iStrategyLabs, on the 12th too – her session on “Learning to Let Go” promises to help you understand “What makes or breaks a good mobile app? Discover the pitfalls of over-designing to get the best product without the wasted effort.”. Don’t miss it!

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