iStrategyBlabs

iStrategyLabs Named Washington Post Top Workplaces 2015

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We’re honored to learn that ISL has been named a Washington Post Top Workplaces 2015 company! If you’re interested to see why, have a look at our 2015 culture reel here and some details about our benefits and culture below:

OUR BENEFITS

  • 100% of Health, Dental, Vision premium paid by ISL
  • 50% of premium for family paid by ISL
  • Paid Maternity and Paternity Leave
  • Catered lunch and stocked fridge
  • WMATA commuter benefits
  • 17 Paid Company Holidays
  • Unlimited Vacation & Sick Days
  • Professional development and training support
  • 401K

OUR CULTURE

  • We’re big on diversity (more here)
  • We work hard, and smart and care about each other
  • We’re pro-dog and pro-nap (more here)
  • We have an insane amount of fun, documented (here)
  • We’re big in the community and support others everyday

OUR LAB

This past year ISL took over 17,000 square feet of space at in the historic Wonderbread Factory (and setup a satellite office in NYC). We have the entire ground floor of the building and built it out to our own custom spec. It’s a wonderland for invention and creativity. There’s nothing else like it in the region!

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USA Network’s Mr Robot Campaign: Reclaim Control. Delete Your Debt. Live on Twitch.

Mr Robot Hacks E3

[Updated: Read the Business Insider Coverage Here]


We’ve been working furiously over the past few months to execute a first of its kind campaign to promote USA Network’s new show Mr. Robot. We’ve hacked Twitch and E3 — the biggest video game streaming platform and conference respectively. We’re deleting over $100,000 in consumer debt in real time. What’s not to like? Visit whoismrrobot.com/live and have a look at some of the campaign creative the ISL team has been jammin’ on. We will be live from our studio in Washington DC from 6/18 to 6/20 (6PM – 12AM EST), join us! Check out some of our design assets and shots of the set below:

CAMPAIGN OVERVIEW:

EXAMPLE “HACK” OF E3’S STREAM:

OTHER CAMPAIGN GRAPHICS AND IMAGERY:

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Mr Robot Hacks SXSW – A Promo for USA Networks New Series

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Official Trailer

Mr Robot Hacks SXSW Recap

What better way to launch the new USA Network hacker series, Mr. Robot, than to hack SXSW.

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image1Mr. Robot took SXSW by storm and created an experience that not only launched the show to the public, but also promoted the pilot screening at SXSW, and drove interest online through social. In order to spread the word, we accessed SXSW’s beacon network in four key locations that broadcasted a predetermined message to peoples’ phones when they were in proximity of the devices; this gave attendees a sense that Mr. Robot was watching their activity and helping them “hack” SXSW.

In addition to these beacon push notifications we deployed 30 “hackers” on the ground to execute a curated schedule of choreographed vignettes, which garnered festival wide attention from SXSW attendees — sparking conversation and prompting social media interactions (a lot of selfies were taken). IMG_4014

Throughout the four days of activations, the Mr. Robot hackers handed out “White” and “Black” cards to passersby. White cards were informational, and guided attendees to open the SXSW app in order to receive push notifications from Mr. Robot. White cards also served as a prompt for social amplification; selfies taken with a hacker earned participants a black card. Black cards were $10 vouchers redeemable at participating SouthBites food trucks, the Intercontinental Stephen F’s Bar & the Hideout Cafe.

Our efforts paid off, garnering nearly three million impressions  generated by the campaign online. The beacon pushes made a significant portion of the 30,000+ person SXSW festival keenly aware of Mr. Robot’s  premier on USA Network, ultimately driving people to the show’s premiere screening at the Vimeo Theater. The show went on to win the festival’s 2015 Film Audience Award for Episodic.  More soon!

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William Grant & Sons Hires ISL as Agency of Record for Seven Brands

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Print

Over the past few years, ISL has grown and honed our service offerings to focus on the intersection of online and off with brands such as Miller Coors and Facebook while continuing to partner with top brands such as Kroger on all things digital and social. The intersection of these core services is our sweet spot (others agreed: check out our Small Agency of the Year award!).

When William Grant & Sons, an independent, family-owned Scottish company that distills Scotch whisky and other select categories of spirits, began a process last year to find a new Digital and Social Media Agency of Record, they found what they were looking for in ISL.

After a competitive review, we’re proud to announce that ISL is William Grant & Sons new Digital and Social Media Agency of Record, responsible for digital and social media activities for 7 of their portfolio brands in the US.

If you know ISL, you know that this couldn’t be a better fit! A run down of the global brands the ISL team will be working on out of our NYC and DC offices are as follow:

Glenfiddich

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The Balvenie

The Balvenie

Tullamore D.E.W.

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Hendrick’s Gin

Hendricks

Sailor Jerry Rum

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Flor De Caña Rum

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Milagro Tequila

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iStrategyLabs: Small Agency of the Year 2014 by Ad Age

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backpatWe’ve never been over the top with awards submissions – but this year we felt iStrategyLabs was really hitting its stride so we submitted to the Ad Age Small Agency Awards in the biggest, baddest, most prestigious category: SMALL AGENCY OF THE YEAR

We felt our work had finally reached the point where we could be considered the best in the business….Ad Age Agreed.

We’re proud to announce that iStrategyLabs has been named Small Agency of the Year by Ad Age!

iStrategyLabs’ Creative Director, Zach Goodwin, just picked up our silver award for the South-east region in this prestigious category.

We’re so happy and proud of all the hard work the team has put in over the years getting to this point – and for the wonderful clients we’ve had the fortune to collaborate with over our early years. There’s so much more to come!

Here are just a few animated gif shared by the team when we heard the news:

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Now if only the US could win the World Cup…