iStrategyBlabs

Mr Robot Hacks SXSW – A Promo for USA Networks New Series

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Official Trailer

Mr Robot Hacks SXSW Recap

What better way to launch the new USA Network hacker series, Mr. Robot, than to hack SXSW.

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image1Mr. Robot took SXSW by storm and created an experience that not only launched the show to the public, but also promoted the pilot screening at SXSW, and drove interest online through social. In order to spread the word, we accessed SXSW’s beacon network in four key locations that broadcasted a predetermined message to peoples’ phones when they were in proximity of the devices; this gave attendees a sense that Mr. Robot was watching their activity and helping them “hack” SXSW.

In addition to these beacon push notifications we deployed 30 “hackers” on the ground to execute a curated schedule of choreographed vignettes, which garnered festival wide attention from SXSW attendees — sparking conversation and prompting social media interactions (a lot of selfies were taken). IMG_4014

Throughout the four days of activations, the Mr. Robot hackers handed out “White” and “Black” cards to passersby. White cards were informational, and guided attendees to open the SXSW app in order to receive push notifications from Mr. Robot. White cards also served as a prompt for social amplification; selfies taken with a hacker earned participants a black card. Black cards were $10 vouchers redeemable at participating SouthBites food trucks, the Intercontinental Stephen F’s Bar & the Hideout Cafe.

Our efforts paid off, garnering nearly three million impressions  generated by the campaign online. The beacon pushes made a significant portion of the 30,000+ person SXSW festival keenly aware of Mr. Robot’s  premier on USA Network, ultimately driving people to the show’s premiere screening at the Vimeo Theater. The show went on to win the festival’s 2015 Film Audience Award for Episodic.  More soon!

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William Grant & Sons Hires ISL as Agency of Record for Seven Brands

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Over the past few years, ISL has grown and honed our service offerings to focus on the intersection of online and off with brands such as Miller Coors and Facebook while continuing to partner with top brands such as Kroger on all things digital and social. The intersection of these core services is our sweet spot (others agreed: check out our Small Agency of the Year award!).

When William Grant & Sons, an independent, family-owned Scottish company that distills Scotch whisky and other select categories of spirits, began a process last year to find a new Digital and Social Media Agency of Record, they found what they were looking for in ISL.

After a competitive review, we’re proud to announce that ISL is William Grant & Sons new Digital and Social Media Agency of Record, responsible for digital and social media activities for 7 of their portfolio brands in the US.

If you know ISL, you know that this couldn’t be a better fit! A run down of the global brands the ISL team will be working on out of our NYC and DC offices are as follow:

Glenfiddich

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The Balvenie

The Balvenie

Tullamore D.E.W.

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Hendrick’s Gin

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Sailor Jerry Rum

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Flor De Caña Rum

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Milagro Tequila

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iStrategyLabs: Small Agency of the Year 2014 by Ad Age

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backpatWe’ve never been over the top with awards submissions – but this year we felt iStrategyLabs was really hitting its stride so we submitted to the Ad Age Small Agency Awards in the biggest, baddest, most prestigious category: SMALL AGENCY OF THE YEAR

We felt our work had finally reached the point where we could be considered the best in the business….Ad Age Agreed.

We’re proud to announce that iStrategyLabs has been named Small Agency of the Year by Ad Age!

iStrategyLabs’ Creative Director, Zach Goodwin, just picked up our silver award for the South-east region in this prestigious category.

We’re so happy and proud of all the hard work the team has put in over the years getting to this point – and for the wonderful clients we’ve had the fortune to collaborate with over our early years. There’s so much more to come!

Here are just a few animated gif shared by the team when we heard the news:

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Now if only the US could win the World Cup…

iStrategyLabs Opens DUMBO Brooklyn Office and More

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Hi All! We’ve got a lot of exciting news over here. I’ll keep it short, so here it goes:

We’re opening an office in Dumbo, Brooklyn, NYC. I’m going to be leading the office and splitting my time between DC & NYC.  View from the ISL NYC roof:

[Read] Kroger has selected ISL as their Social Agency of Record!

[Read] Our Twitter SELFIE mirror went viral. Tweets a pic if you smile.

[Read] The hack above turned into an Twitter Mirror project for E3!

[Read] We’ve grown to 50+ people and are moving the DC office to the old Wonder Bread Factory. 17,000 SF of creative technology!

[Read] We’ve launched the 2nd annual Mobileys. $20,000 up for grabs!

[Read] One of our latest internet connected devices give you real-time train, bike and weather info. We call it Transit.

 

Kroger Taps iStrategyLabs as Social Media Agency of Record

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kroger.logoOver the past few years, iStrategyLabs has steadily grown and honed its service offering to include a diligent focus on the intersection of online and off. When Kroger – America’s largest grocer and second largest general retailer with 2,640+ stores – began a process last year to find a new Social Media Agency of Record, they found what they were looking for in us.

After a competitive review, we’re proud to announce that iStrategyLabs is Kroger’s new Social Media AOR and is now responsible for all social media activities for Kroger and 10 other banner brands across the US – King Soopers, City Market, Dillons, Gerbes, Fry’s, Ralphs, Smith’s, Food4Less, Foods Co., and QFC.

We couldn’t be more excited to be working with iStrategyLabs. Their creativity, inventiveness and best-in-class social media marketing capabilities make them the perfect partner for Kroger.

– Anne Maness, Sr. Marketing Manager, Kroger

This assignment presents a big opportunity for iStrategyLabs and Kroger. If we do our best work together – we’ll be able to enhance the customer experience for millions of people, in thousands of stores everyday.

– Peter Corbett, CEO, iStrategyLabs

New work for Kroger is rolling out as we speak. Check out the following:

Taste of Mexico Campaign Content:

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Announcing Taste of Mexico on Facebook

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