iStrategyBlabs

iStrategyLabs: Small Agency of the Year 2014 by Ad Age

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backpatWe’ve never been over the top with awards submissions – but this year we felt iStrategyLabs was really hitting its stride so we submitted to the Ad Age Small Agency Awards in the biggest, baddest, most prestigious category: SMALL AGENCY OF THE YEAR

We felt our work had finally reached the point where we could be considered the best in the business….Ad Age Agreed.

We’re proud to announce that iStrategyLabs has been named Small Agency of the Year by Ad Age!

iStrategyLabs’ Creative Director, Zach Goodwin, just picked up our silver award for the South-east region in this prestigious category.

We’re so happy and proud of all the hard work the team has put in over the years getting to this point – and for the wonderful clients we’ve had the fortune to collaborate with over our early years. There’s so much more to come!

Here are just a few animated gif shared by the team when we heard the news:

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Now if only the US could win the World Cup…

iStrategyLabs Opens DUMBO Brooklyn Office and More

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Hi All! We’ve got a lot of exciting news over here. I’ll keep it short, so here it goes:

We’re opening an office in Dumbo, Brooklyn, NYC. I’m going to be leading the office and splitting my time between DC & NYC.  View from the ISL NYC roof:

[Read] Kroger has selected ISL as their Social Agency of Record!

[Read] Our Twitter SELFIE mirror went viral. Tweets a pic if you smile.

[Read] The hack above turned into an Twitter Mirror project for E3!

[Read] We’ve grown to 50+ people and are moving the DC office to the old Wonder Bread Factory. 17,000 SF of creative technology!

[Read] We’ve launched the 2nd annual Mobileys. $20,000 up for grabs!

[Read] One of our latest internet connected devices give you real-time train, bike and weather info. We call it Transit.

 

Kroger Taps iStrategyLabs as Social Media Agency of Record

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kroger.logoOver the past few years, iStrategyLabs has steadily grown and honed its service offering to include a diligent focus on the intersection of online and off. When Kroger - America’s largest grocer and second largest general retailer with 2,640+ stores – began a process last year to find a new Social Media Agency of Record, they found what they were looking for in us.

After a competitive review, we’re proud to announce that iStrategyLabs is Kroger’s new Social Media AOR and is now responsible for all social media activities for Kroger and 10 other banner brands across the US - King Soopers, City Market, Dillons, Gerbes, Fry’s, Ralphs, Smith’s, Food4Less, Foods Co., and QFC.

We couldn’t be more excited to be working with iStrategyLabs. Their creativity, inventiveness and best-in-class social media marketing capabilities make them the perfect partner for Kroger.

- Anne Maness, Sr. Marketing Manager, Kroger

This assignment presents a big opportunity for iStrategyLabs and Kroger. If we do our best work together – we’ll be able to enhance the customer experience for millions of people, in thousands of stores everyday.

- Peter Corbett, CEO, iStrategyLabs

New work for Kroger is rolling out as we speak. Check out the following:

Taste of Mexico Campaign Content:

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Announcing Taste of Mexico on Facebook

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iStrategyLabs To Take Over Wonder Bread Factory Floor

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TL;DR: We’re moving to Wonder Bread Factory and we’re growing a lot (read about our thoughts on diversity, our culture, and apply here).

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Almost 7 years ago, I started iStrategyLabs in my apartment in Logan circle with a few months of living expenses in the bank. It was just me and a whole lot hustle propelling this thing forward. By year 2 I got a small shared office in Dupont and hired our first 2 employees. It was perfect. A place to kick your feet up, grab a bite on the roof and get some work done by the fire.

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Anticipating more growth, we moved to a full 6,200 square foot floor overlooking Dupont and felt like we’d finally become a ‘real company.’ I figured we’d have a long time to enjoy the view.

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Last year we started off with about 20 full time designers, developers, strategists and makers inventing things we thought might be interesting and valuable to our clients and communities. 18 months later we’ve leapt up to 50 people and can foresee a 100 person company within the next couple years.

That means we have to move. We have to leave the epic sunsets we’ve had the pleasure to share together in this wonderful lab.

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But as with any truly valuable creation, when your project has spent enough time in the lab, perhaps it should make its way to a factory so it can be shared more widely with the world.

I’m happy to announce that iStrategyLabs will be take over the historic first floor of the Wonder Bread Factory and embedding itself in the budding, historic neighborhood of Shaw (details).

At nearly 3x the size of our old space, we’ve got a lot of room to grow here.

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We have a lot of flexibility too. We’re considering including:

  • A full production/manufacturing studio to accommodate our growing creative technology and hardware development work
  • A conference facility to host up to 500 people for talks on design, dev, strategy and entrepreneurship
  • A pop-up retail or speakeasy experience just for the hell of it
  • A mini-incubator for startups we believe in to use for free

We don’t yet know what we’ll do. Our build-out plans are kicking off in the next couple weeks. I do know however that iStrategyLabs at Wonder Bread will be unlike anything you’ve seen in DC and…perhaps the world.

What do you think we should do?

Diversity at iStrategyLabs by the Numbers

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Both gender and ethnic diversity are hot topics in the tech and agency world for good reason – because these industries need to pay more attention to the compositions and culture of the companies they’re creating. Early on, I chose to set the tone at iStrategyLabs on this accordingly:

  • We must have a CEO & Executive Team lead a focus on diversity
  • We must be proactive w/ recruiting a diverse team (apply here)
  • We must abhor “bro/brogrammer culture” in all its forms

To date we’ve done a “good job” – but not great. I’ve shared the numbers below. Perhaps we get a B for this report card – we’re hoping to get an A one day. What do you think? N = 50.
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This final chart tells and interesting story. ISL is composed of 35% white guys and 65% women or minorities. I think we’ve got some work to do on the minority front – perhaps that should be 50%? 65%? Our weakest area is on the Engineering and Executive Teams.

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For comparison sake, Google just posted “Getting to Work on Diversity” which shows ISL out in front on gender and with a lower White Guys composition.

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