iStrategyBlabs

Kroger Taps iStrategyLabs as Social Media Agency of Record

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kroger.logoOver the past few years, iStrategyLabs has steadily grown and honed its service offering to include a diligent focus on the intersection of online and off. When Kroger - America’s largest grocer and second largest general retailer with 2,640+ stores – began a process last year to find a new Social Media Agency of Record, they found what they were looking for in us.

After a competitive review, we’re proud to announce that iStrategyLabs is Kroger’s new Social Media AOR and is now responsible for all social media activities for Kroger and 10 other banner brands across the US - King Soopers, City Market, Dillons, Gerbes, Fry’s, Ralphs, Smith’s, Food4Less, Foods Co., and QFC.

We couldn’t be more excited to be working with iStrategyLabs. Their creativity, inventiveness and best-in-class social media marketing capabilities make them the perfect partner for Kroger.

- Anne Maness, Sr. Marketing Manager, Kroger

This assignment presents a big opportunity for iStrategyLabs and Kroger. If we do our best work together – we’ll be able to enhance the customer experience for millions of people, in thousands of stores everyday.

- Peter Corbett, CEO, iStrategyLabs

New work for Kroger is rolling out as we speak. Check out the following:

Taste of Mexico Campaign Content:

Taste of Mexico Guac Surf Tweet

Taste of Mexico Timeline Image

Announcing Taste of Mexico on Facebook

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One Response to “Kroger Taps iStrategyLabs as Social Media Agency of Record”

  1. […] It was announced earlier today that DC’s very own iStrategyLabs has been chosen as the Social Media Agency of Record for Kroger. Huge news for the digital agency, which adds yet another big name to their list of current and previous clients including Google, Facebook, Walmart, Audi, and NPR. As the Social Media Agency of Record, iStrategyLabs will be responsible for all social media activities for Kroger and ten other banner brands. This past April Fools’ Day, the company’s presence spread through the Web thanks to the ingenuity of BeardSwipe. [Read more about the announcement on the iStrategyLabs blog]. […]