iStrategyBlabs

Facebook’s Massive Growth Opportunity: 56.4% Penetration In the U.S., 0.03% in North Korea

visualizing_Facebook

Now at 10 years old, Facebook continues to see impressive growth (with the biggest story being explosive mobile ad revenue)  – but what about global expansion?  We pulled data from Facebook’s Advertising Platform (“estimated potential reach”) and the United States Census Bureau  (up-to-date population counts) to look at global penetration across the top 50 most populous countries. Take a look at the infographic below to see what we found. Enjoy!

iSL_mapInfo_facebook_percentage_final

Top Insights:

  • Facebook’s biggest growth opportunity exists in countries like India, Indonesia, Pakistan, and Nigeria. China also presents a massive opportunity but only if current regulations change and Facebook is allowed into the country.
  • That said, there’s still significant growth opportunity in the U.S., Canada and UK (all at 56% penetration).
  • Malaysia & Argentina are the two non-English speaking countries that show greater than 50% penetration.
  • Fun fact: North Korea shows 8,000 users.

Considerations:

  • While this data comes directly from Facebook’s Advertising Platform, there is no way for us to estimate or take into account any potentially “fake” profiles.

 

One Response to “Facebook’s Massive Growth Opportunity: 56.4% Penetration In the U.S., 0.03% in North Korea”

  1. taka says:

    How is it that Australia is practically 0%?