A year ago we made an infographic about the MLB and their Facebook fans, showing how each team stacked up against one another on Facebook. Not surprisingly, the New York Yankees and the Boston Red Sox dominated the playing field with more than double the fans of any other team.
As we cross the all-star break, we decided to take a look back at how things have changed. What we found was a strong correlation between their achievements in the 2011 season and their level of Facebook fan increase.
- THE PAYOFF OF THE PLAYOFFS. Teams that had made it to the 2011 post-season had an average of 48% more likes this year than those that didn’t, which averaged +35% (and only +30% if you found yourself in dead last of your division). The two teams that made appearances in the 2011 World Series, the Rangers and the Cardinals, sit at the top of the list in first and fourth place.
- WORST TO FIRST. Despite yet another winless-Teddy season, our beloved Washington Nationals find themselves sitting second from the top in fan increase. Congratulations! Although they finished in the middle of the pack last year, their performance thus far in the 2012 season and current standing with the third best record in baseball has clearly been more than enough reason for fans – digital and physical – to jump on the #nattitude bandwagon. Same goes for the Pittsburgh Pirates; a team nowhere near the playoffs last year is currently duking it out for first place in the NL Central and sitting pretty with the 5th biggest increase in fans.
- WELCOME TO MIAMI. The Miami Marlins had one of the highest increases in Facebook fans since last season despite finishing last in their division and currently hovering just above the bottom. Have we found the most die-hard fans? Or perhaps this season’s new ballpark and name change (from the Florida Marlins to the Miami Marlins) has given them a boost in digital brand love?