iStrategyBlabs

The Social Cooler Arrives in New York City

You may have seen or read about our GE Social Fridge creation at SXSW, the public launch of our Social Machines™ product.  We’re continuing our rather exciting work of hacking physical objects with social data, and seeing as Summer is around the corner, the next iteration has manifested as none other than a “Social Cooler”.  It’s pretty straight forward: check-in to the Social Cooler on Foursquare, and watch it magically pop open.

As of last Friday, the Social Cooler has its first home at the IPG Media Lab in New York City — a living showcase of innovative technology, platforms and applications. Here’s a closer look at the Social Cooler:

 

Hat tip to @zcsaale for his creative craftsmanship in bringing this to life!

7 Responses to “The Social Cooler Arrives in New York City”

  1. [...] online and offline with interactive installations. With ‘social fridges’ and ‘social coolers‘ already prevalent, this machine fits right in as a fun way to incorporate social media into [...]

  2. [...] Maybe this is just a new marketing ploy to utilize Foursquare in order to bring more people together, or maybe it’s just really impressive that something like this could be even be built. Either way using Foursquare to lock things could have the potential to be really useful – both for personal security, and for luring friends to open the locked fridge full of beer. General Electric initially commissioned iStrategy Labs to create this prototype, so maybe your next fridge will need an app to operate. Don’t want a fridge? How about a cooler? [...]

  3. [...] can light up at shelf and animate electronically without being plugged in.  I’m a big fan of the Social Cooler your team at iStrategyLabs built — it allows people to check-in to a cooler on Foursquare [...]

  4. [...] can light up at shelf and animate electronically without being plugged in.  I’m a big fan of the Social Cooler your team at iStrategyLabs built — it allows people to check-in to a cooler on Foursquare that [...]

  5. Rob G says:

    In NYC that thing will be full of who knows what in no time!

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