This year at SXSW General Electric tapped iStrategyLabs to build a Social Machine™ that would excite and delight festival-goers. Meet the GE Social Fridge: a Vintage 1939 Model refrigerator that has been hacked to pop open after 10 people have checked-in to it on Foursquare, revealing a cache of ice cold beer. It’s paired with a custom Grandstand instance so you can see on a flatscreen how many check-ins are still required to open it.
GE Social Fridge Recap:
Time lapse of the GE Social Fridge construction:
The GE Social Fridge in Action at SXSW:
The Grandstand Real-Time Data Visualization
[...] went on to launch a Grandstand instance at the GE Garages – and coupled it with our Social Machines offering. You can see a simulation and live action [...]
[...] and Cats vs. Humans: The Best Brand Activations at SXSW 2012.Read more about the Social Fridge at iStrategyLabs’ blog.Share:EmailFacebookTwitterReddit About Rob Blatt Rob Blatt is an interactive marketing [...]
[...] may have seen or read about our GE Social Fridge creation at SXSW, the public launch of our “Social Machines” product. We’re continuing our [...]
[...] a inexpensive Coleman cooler to open after a check-in, a association got a agreement with GE to set adult a 72-year-old fridge to open quickly after 10 check-ins, afterwards tighten until a subseq…; it stocked a fridge with drink and set it adult during the SXSW Interactive discussion in Austin. [...]
[...] it was a tweeting cake. Next it was the social fridge. Now,we have the social cooler (see: [...]
[...] Like Light – Renault built a way to use the tradeshow badge to like the booth on Facebook. – GE Social Fridge opens with a set number of Foursquare checkins by iStrategyLabs – Baker Tweet is an example of an agency (Poke) working with a neighbouring [...]
[...] Plus d’infos [...]
[...] interesting because this is the opposite of the ‘social machines‘ trend (remember the GE Social Fridge that pops open after 10 people check-in to it on Foursquare, revealing cold beer?). As opposed to [...]
[...] Over a span of a few months, I started seeing more vending machine stories. One for a lemonade whose price was dictated by the temperature outside. Another for a beer-turned-rugby-sponsor that hocked its wares for the price of a tackle. And a newfangled refrigerator from SXSW that dispensed beers once a threshold of Foursquare check-ins had …. [...]
[...] Plus d’infos [...]
[...] started with a Foursquare Lockbox soon morphed into a GE Social Fridge and a Thought for Food Social Vending [...]