iStrategyBlabs

The GE Social Fridge Opens at #SXSW with 10 Foursquare Check-ins

This year at SXSW General Electric tapped iStrategyLabs to build a Social Machine™ that would excite and delight festival-goers.  Meet the GE Social Fridge: a Vintage 1939 Model refrigerator that has been hacked to pop open after 10 people have checked-in to it on Foursquare, revealing a cache of ice cold beer. It’s paired with a custom Grandstand instance so you can see on a flatscreen how many check-ins are still required to open it.

GE Social Fridge Recap:

Time lapse of the GE Social Fridge construction:

The GE Social Fridge in Action at SXSW:

The Grandstand Real-Time Data Visualization

 

 

 

15 Responses to “The GE Social Fridge Opens at #SXSW with 10 Foursquare Check-ins”

  1. [...] went on to launch a Grandstand instance at the GE Garages – and coupled it with our Social Machines offering. You can see a simulation and live action [...]

  2. [...] and Cats vs. Humans: The Best Brand Activations at SXSW 2012.Read more about the Social Fridge at iStrategyLabs’ blog.Share:EmailFacebookTwitterReddit About Rob Blatt Rob Blatt is an interactive marketing [...]

  3. [...] may have seen or read about our GE Social Fridge creation at SXSW, the public launch of our “Social Machines” product.  We’re continuing our [...]

  4. [...] a inexpensive Coleman cooler to open after a check-in, a association got a agreement with GE to set adult a 72-year-old fridge to open quickly after 10 check-ins, afterwards tighten until a subseq…; it stocked a fridge with drink and set it adult during the SXSW Interactive discussion in Austin. [...]

  5. [...] it was a tweeting cake.  Next it was the social fridge.  Now,we have the social cooler (see: [...]

  6. [...] Like Light – Renault built a way to use the tradeshow badge to like the booth on Facebook. – GE Social Fridge opens with a set number of Foursquare checkins by iStrategyLabs – Baker Tweet is an example of an agency (Poke) working with a neighbouring [...]

  7. [...] interesting because this is the opposite of the ‘social machines‘ trend (remember the GE Social Fridge that pops open after 10 people check-in to it on Foursquare, revealing cold beer?). As opposed to [...]

  8. [...] Over a span of a few months, I started seeing more vending machine stories. One for a lemonade whose price was dictated by the temperature outside. Another for a beer-turned-rugby-sponsor that hocked its wares for the price of a tackle. And a newfangled refrigerator from SXSW that dispensed beers once a threshold of Foursquare check-ins had …. [...]

  9. [...] started with a Foursquare Lockbox soon morphed into a GE Social Fridge and a Thought for Food Social Vending [...]

  10. […] building a series of Social Machines over the past few years (from unlocking GE fridges with Foursquare check-ins to weaponizing Twitter with a paintball gun, then destroying a bar with an internet […]

  11. […] building a series of Social Machines over the past few years (from unlocking GE fridges with Foursquare check-ins to weaponizing Twitter with a paintball gun, then destroying a bar with an internet […]

  12. […] the burden on the local grid—but it’s the commerce Things that catch my eye. Case in point, the GE Social Fridge, which will be on display at the upcoming South by Southwest (SXSW) which is held this week and next […]

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