iStrategyBlabs

Announcing Social Machines™: Physical Objects + Social Data

A few months back we experimented with the combination of a bit of python script, an Arduino board, and the FourSquare API to create a way to open a locked box via a simple check-in on Foursquare. Our excitement and interest in combining physical and social continued as we began working with Ford during DCWEEK on a number of activations – the most famous of which is now the Ford Tweeting Cake.

We think these kinds of hacks – what we call Social Machines™ – are the most interesting application of all the disciplines here at iStrategyLabs. We take strategy + creative + technology + experience and BAM!= you get an incredible way to engage people.

Today we’re adding Social Machines™ to our official iStrategyLabs product offering and will be playing with internal and client projects of this kind of over the next few months. Our latest prototype – the Foursquare Cooler – is below for your viewing pleasure along with other vids of our experimental Social Machines™. If you like building these or want one for a campaign, email me here.

6 Responses to “Announcing Social Machines™: Physical Objects + Social Data”

  1. What happened to the 6th beer? ;)

  2. ryan owens says:

    love it, can already see the varied applications: unlocking doors to clubs, unlocking doors to private rooms inside clubs, and unlocking and starting my car after I lose my keys while getting thrown out of private rooms of clubs… the possibilities are endless.

  3. [...] Corbett’s Social Machines and GrandStand made it as a finalist @ SWSX. No TweetBacks yet. (Be the first to Tweet this post) [...]

  4. [...] them to go check in to get free beer. They don’t care about “iStrategyLabs’s new Social Machines offering that does blah blah blah.” They want free beer. They’ll tell other people [...]

  5. [...] year at SXSW General Electric tapped iStrategyLabs to build a Social Machine that would excite and delight [...]

  6. […] skunkworks project, but also part of a larger series of projects that iStrategyLabs calls “Social Machines” that are meant to combine physical products with social data. ”We began building […]