iStrategyBlabs

2011 Facebook Demographics and Statistics – Including Federal Employees and Gays in the Military

Forgive me but I tried to go for the longest post title in history. We’ve been granularly tracking Facebook’s growth since October 2007, which at the time it had a mere 20 million US users. Today it has over 146  million US based users. The following data shows the growth rates of various userbases in Facebook over the one year period from 1/4/2010 to 1/4/2011. All data comes directly from Facebook’s Social Ads system:

Key takeaways:

  1. According to e-Marketer, there are 206.2 million US internet users. That means 71.2% of the US web audience is on Facebook.
  2. The 18-24 (college) demographic grew the fastest at 74% in one year.
  3. Perhaps Facebook’s new “Like” structure drove this metric, but liking “Drugs” is up 1131.9% this year.

I thought it would be interesting to get exact counts of Facebook users based on their specific employment. Seeing as that iStrategyLabs is based in DC it only made sense to check out how our Federal friends were during on “the Facebook”. The data is broken out nationally and by if the employee is based in DC. Also, due to the repeal of Don’t Ask Don’t Tell – I was curious to see how many of our armed forces personel were openly looking for same sex hookups. Keep in mind, the general US Facebook population is 2.01% gay (full report on Gays on Facebook is here). Here goes nothing:

44 Responses to “2011 Facebook Demographics and Statistics – Including Federal Employees and Gays in the Military”

  1. [...] are some of the highlights of iStrategyLabs‘ infographic rendering of Facebook demographics. The data also includes a lot of detail on [...]

  2. [...] but I want to share some new data that reinforces our argument.  iStrategyLabs just released a new infographic that shows 71 percent of U.S. web users have Facebook accounts (see infographic below).  That is a [...]

  3. [...] are some of the highlights of iStrategyLabs‘ infographic rendering of Facebook demographics. The data also includes a lot of detail on [...]

  4. [...] Who doesn’t love a good infographic? The folks at All Facebook brought this istrategylabs data to our attention so we are passing it along. The data is said to be collected “directly from [...]

  5. [...] doesn’t love a good infographic? The folks at All Facebook brought this istrategylabs data to our attention so we are passing it along. The data is said to be collected “directly [...]

  6. [...] doesn’t love a good infographic? The folks at All Facebook brought this istrategylabs data to our attention so we are passing it along. The data is said to be collected “directly from [...]

  7. [...] iStrategyLabs has been tracking Facebook’s growth since October 2007, which at the time it had a mere 20 million US users. [...]

  8. Tara says:

    AWESOME STATS! Thanks. I work on the social media initiative for Houston Association of REALTORS®. One of the largest REALTOR® associations in the country with around 25,000 members. Thanks for sharing again.

  9. [...] as their location earlier this month than did in January 2010, according to much trafficked data from iStrategy Labs that circulated it way across the [...]

  10. David C says:

    Hi! Quick Question – is there a typo in the 2011 “18-24 year old” users section? The US population between the ages of 18 and 24 is only around 30 million. If Facebook says they have 45 Million US users, that means they have a user and a half for every person!

  11. [...] of the image they present to the public. This is especially true for college students, and since they continue to dominate Facebook, that explains why (as I mentioned in my previous entry) a younger demographic seems to [...]

  12. Gorka says:

    Does anyone know how many impressions an average facebook status update gets?

    • corbett3000 says:

      Roughly 10-30% of a fan base see any given page post. About 10% of your friends see your status updates.

  13. Magpie63 says:

    @Corbett3000 — I would LOVE to see the source for those stats, if you can share.

  14. [...] old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using [...]

  15. [...] old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using Facebook.One of the main drivers is the ability to connect with friends and [...]

  16. [...] old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using [...]

  17. [...] old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using [...]

  18. [...] old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using [...]

  19. [...] old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using [...]

  20. [...] You have to consider demographics. Not everyone uses social media sites like twitter and facebook. While that is changing it’s not as widely used as you might think by certain ages. If for example you are going for the 18-24 year old market it’s perfect for you. Outside of that age bracket there is a lower rate of people using Facebook. Want some Statistics? [...]

  21. Robert says:

    Facebook to me seems to be a great place to brand yourself . Networking is key to any business today. It’s not the same world . Yellow pages are a thing of the past and the News paper are not to far away. Would love to learn how to turn friends in dollars?

  22. [...] to recent statistics, there are over 140 million Facebook users in the U.S. alone. This means–love it or hate [...]

  23. [...] old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using [...]

  24. [...] Facebook的价值在于你认识的人都在线上。如果你知道他们都不在线上,你还会去登录吗?独立调研机构iStrategyLabs认为有71%的美国网民正在使用Facebook。Facebook的关于网页介绍说其活跃用户有5亿人。剔除掉其中的水分,它的用户数仍相当巨大。中国类似的社交媒体平台诸如开心网和人人网的处境却截然不同。 [...]

  25. Chris Weiss says:

    @Corbett3000 re:the source of your data, all I’m seeing if the webform to create a new ad..how do I access the demographic data from there? Thanks for your great post!!

  26. [...] gadgets, and partying — which brands do they actually prefer?  As a follow up to our last Facebook analytics post, we did some digging into what the 4 million+ college students on Facebook “Like” [...]

  27. [...] gadgets, and partying — which brands do they actually prefer?  As a follow up to our last Facebook analytics post, we did some digging into what the 4 million+ college students on Facebook “Like” [...]

  28. [...] gadgets, and partying — which brands do they actually prefer?  As a follow up to istrategylabs Facebook analytics post, they checked more than 4 million college students on Facebook “Like” across various [...]

  29. [...] pizza, gadgets, and partying — which brands do they actually prefer?  As a follow up to our last Facebook analytics post, we did some digging into what the 4 million+ college students on Facebook “Like” across [...]

  30. [...] doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older [...]

  31. [...] you start ranting about technology and these “these kids today,” take note that nearly 16 million of Facebook’s users are 55+, and that almost 15% of baby boomers have a smartphone. With very few exceptions, your target [...]

  32. [...] doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older [...]

  33. [...] iStrategy Labs: 2011 Facebook Demographics And Statistics – Including Federal Employees And Gays In The [...]

  34. [...] doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older [...]

  35. [...] All Facebook posted this istrategylabs data. The data was apparently collected “directly from Facebook’s Social Ads [...]

  36. […] Just over 71 percent of U.S. web users have Facebook accounts per an iStrategyLabs‘ infographic rendering of Facebook demographics. […]

  37. […] found that the number of teens (aged 13 through 17) was down 25.3 percent when compared with its 2011 report, while total users 55 and older were up 80.4 percent during the same time […]

  38. […] iSL’s previous take on teen users, from back in […]

  39. […] found that the number of teens (aged 13 through 17) was down 25.3 percent when compared with its 2011 report, while total users 55 and older were up 80.4 percent during the same time […]

  40. […] found that the number of teens using Facebook was down 25.3 percent when compared with its 2011 report, while users 55 and older were up 80.4 percent during that same period. Maybe older users are less […]