We all heard about last week’s LivingSocial deal of purchasing a $20 Amazon gift card for a mere $10. Here @iStrategyLabs, it would have been blasphemy not to purchase one.
Many other people must have thought the same thing because 1.3 million deals sold in 24 hours. If you do the math, that’s 100,000 deals sold per hour, or even 80 deals sold per second. Believe it or not, that also means 1 out of every 212 Americans over the age of 18 bought one.
LivingSocial may have taken a hit for this deal, but can you put a price on the marketing value of such a campaign? How far did this deal really go? We pulled up some stats for you.
Traffic to their site skyrocketed. The Amazon deal page alone earned over 7,000 tweets and 45,000 shares on Facebook.
Social mention of LivingSocial exploded. January 19th saw an unmeasurable increase in LivingSocial’s social media mentions with a total of 4,670 mentions in just 24 hours.
Growing the LivingSocial Brand. On January 19th, @LivingSocial Twitter followers grew by an unprecedented 4,639 (and that’s a whole lot more people to which to promote future deals).