iStrategyBlabs

LivingSocial: A peek into the analytics of world's biggest deal

We all heard about last week’s LivingSocial deal of purchasing a $20 Amazon gift card for a mere $10. Here @iStrategyLabs, it would have been blasphemy not to purchase one.

LivingSocial $10 $20 Amazon Deal StatisticsMany other people must have thought the same thing because 1.3 million deals sold in 24 hours. If you do the math, that’s 100,000 deals sold per hour, or even 80 deals sold per second. Believe it or not, that also means 1 out of every 212 Americans over the age of 18 bought one.

LivingSocial may have taken a hit for this deal, but can you put a price on the marketing value of such a campaign? How far did this deal really go? We pulled up some stats for you.

Traffic to their site skyrocketed. The Amazon deal page alone earned over 7,000 tweets and 45,000 shares on Facebook.

These share stats don’t even include the 1000+ major news stories and blog posts (such as NY Times, Mashable, ReadWriteWeb, and TechCrunch) that were also shared on an exponential level.

Social mention of LivingSocial exploded. January 19th saw an unmeasurable increase in LivingSocial’s social media mentions with a total of 4,670 mentions in just 24 hours.

LivingSocial $10 $20 Amazon Deal StatisticsGrowing the LivingSocial Brand. On January 19th, @LivingSocial Twitter followers grew by an unprecedented 4,639 (and that’s a whole lot more people to which to promote future deals).

LivingSocial $10 $20 Amazon Deal StatisticsSuccess? Until last week, Groupon held the title of most deals sold for a Gap deal ($25 for $50) selling 441,000 deals. LivingSocial had more than doubled that number with their Amazon deal.

LivingSocial: A peek into the analytics of world’s biggest deal

We all heard about last week’s LivingSocial deal of purchasing a $20 Amazon gift card for a mere $10. Here @iStrategyLabs, it would have been blasphemy not to purchase one.

LivingSocial $10 $20 Amazon Deal StatisticsMany other people must have thought the same thing because 1.3 million deals sold in 24 hours. If you do the math, that’s 100,000 deals sold per hour, or even 80 deals sold per second. Believe it or not, that also means 1 out of every 212 Americans over the age of 18 bought one.

LivingSocial may have taken a hit for this deal, but can you put a price on the marketing value of such a campaign? How far did this deal really go? We pulled up some stats for you.

Traffic to their site skyrocketed. The Amazon deal page alone earned over 7,000 tweets and 45,000 shares on Facebook.

These share stats don’t even include the 1000+ major news stories and blog posts (such as NY Times, Mashable, ReadWriteWeb, and TechCrunch) that were also shared on an exponential level.

Social mention of LivingSocial exploded. January 19th saw an unmeasurable increase in LivingSocial’s social media mentions with a total of 4,670 mentions in just 24 hours.

LivingSocial $10 $20 Amazon Deal StatisticsGrowing the LivingSocial Brand. On January 19th, @LivingSocial Twitter followers grew by an unprecedented 4,639 (and that’s a whole lot more people to which to promote future deals).

LivingSocial $10 $20 Amazon Deal StatisticsSuccess? Until last week, Groupon held the title of most deals sold for a Gap deal ($25 for $50) selling 441,000 deals. LivingSocial had more than doubled that number with their Amazon deal.

Social Media Analysis of the State of the Net Conference

The two-day State of the Net Conference wrapped up last Wednesday, January 19th, with the most comprehensive net policy agenda, prominent experts in Internet policy and law, and 500 attendees from around the country.

As with most conferences these days, participants could continue discussion online by following the event’s hashtag, #SOTN.

We pulled all 1,500+ #SOTN tweets

and created a word cloud.

This allowed us to better understand the most prevalent discussion themes and influential people in the online social sphere.

Here are some of our findings:

- Tweets were heavily weighted the first day, with 1,151 on 1/18 and only 351 on 1/19.

- The most retweeted individual was Alex Howard. His Twitter handle, @digiphile, was actually the most used word throughout all tweets.

- Other top influential tweeters included Nigel Cameron, Adam Thierer, Clay Shirky, Steve Worona, and Berin Szoka.

- Prevalent topics of discussion on Twitter surrounding the conference were privacy, net neutrality, and copyright infringement.

- The URL http://bit.ly/ee0ouU was one of the top 100 words found in all tweets. It links to a blog post that announces Twitter as “Company of the Year” for Data Privacy Day and calls tweeters to #ThankTwitter and show their support.

See our deck below for a full analysis:

Social Media Analysis of the State of the Net Conference

10 Ways To Market Your Startup

For aspiring entrepreneurs, taking a concept from inception to launch can happen faster an cheaper than ever before. You just launched a shiny new site, and your product has been thoroughly tested and debugged — and now you’re in the hot seat (either from investors, co-workers, or yourself) to ramp up your almost non-existent marketing efforts.

Here are 10 relatively lightweight efforts (in no particular order) that just might get you on the cover of your favorite magazine before you know it:

#10 Network / Hustle / Get After It: Sure, social tools have facilitated your digital hustle, but there’s no substitute for making great connections in person. Leverage your network to get bloggers, writers, creatives, and fellow entrepreneurs to write about you, think about your work, or at least like you enough to help you out down the road.

#9 Add yourself to CrunchBase

#8 Add yourself to YouNoodle and AngelList

#7 Apply and participate in University or city/org sponsored business plan competitions. Keep in mind what the real value is here, it’s not necessarily the 10 or 20k prize money… but the random collection of angel investors, press, and talented technologists/creatives that hang around these events (even on other teams).

#6 Add yourself to StartupWeekend’s Startup Database

#5 Get to know your local StartupDigest leaders/editors

#4 Get to know any local startup blogs, like Proudly Made In DC, We Are NY Tech or Downtown Durham Startups

#3 Sponsor and attend events like Tech Cocktail or your local BarCamp

#2 Apply for incubator/accelerator programs… see #7 for a similar value proposition.

#1 Be excellent and build awesome stuff that people talk about :)

Are we missing something?  Undoubtedly so… let us know below!

Intelligent Cities: The Community – 50,000% Growth in Facebook

We’re involved in a really interesting campaign with the National Building Museum called the Intelligent Cities Initiative (#icities).

As an adviser to the project, and resident social media nerd, I get to look at all sorts of interesting data about our cities. The following infographic was just released by the museum and will be featured in Time Magazine next month. Check out that Facebook hockey stick! More infographics like this can be found on the #icities site here.